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One of my clients signed a $100k contextual advertising deal with a medium sized Contextual Service Provider for 200,000 clicks. After 2 weeks we got a update report stating they delivered 70,000 visitors. My logs only show 45,000.
I asked them to pause the campaign until this issue was resolve. We also questioned the quality of visitors because our CPA is $50. Our average CPA on other contextuals is $15. Google and overture is closer to $10.
Nothing has been resolved and now they want to continue delivering clicks. They claim they did us a favor pausing the campaign temporally.
Have I any hope in getting out of this contract. We still haven’t paid for the clicks, but I’m happy to pay for the clicks that we received.
When we discussed the difference in clicks they suggested our banners could have been clicked but for some reason the client wasn’t delivered to website. This is apparently due to the clicks been redirected to the AdManager to record the click.
Has anyone experienced a similar problem or a discrepancy between click reports and log files? I suspected fraudulent clicks but if the 45,000 that reached us I cant see many. I’ve no details for the other 25,000 clicks because they didn’t reach the website.
Any suggestions would be very helpful.
Thanks
Donal
From That I would have expected 63,700 visitors from 70,000 clicks.
Working back from the 9% I'd only be prepared to pay for 50,000 clicks. What does the contract say? Clicks or Visitors? If it's visitors then i'd demand 200,000 visitors, don't even allow for the 9% as they should have taken that into account.
I suspect that, as the conversion and visit percentage are so low, the clicks are from poor quality sources. If 35% of people really are not making it to your site that suggests they have been fooled into clicking on something and they have hit the back button.
Whatever the answers or scenario I'd get a savvy lawyer to run over the contract for a way out, with $65K of spending still to go I'd say it's worth looking for a way out.
