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How to do Pinterest Optimization for eCommerce

1:17 am on Feb 28, 2012 (gmt 0)

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The actual images or pins on each board can link back to a retailer’s online store, which is why many of today’s top brands are using Pinterest to display their products, create awareness and build communities of targeted, qualified users. That last part is of critical importance for merchants – visitors who land on retail websites by way of Pinterest are generally highly targeted potential customers who have already shown an interest in a specific product, category or brand; more so, in fact, than most users who share products on Facebook and Twitter.

What shall we call Pinterest Optimization? PO? PEO? or PM for Pinterest Marketing?

I don't think we'd want to make it Pinterest Marketing Strategies because given the demographics, an abbreviation of PMS will not end well.

Perhaps just lump it under SEM before I get into trouble here.
1:49 pm on Feb 28, 2012 (gmt 0)

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Well let's get WebmasterWorld started then...


Pin that!
7:20 pm on Feb 28, 2012 (gmt 0)


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I think my campaigns will be filed under Pinterest Internet Marketing Programs.

Aside from what to call it, the question is how to use it. How do you show in Pinterest? Many traditional high-value terms Pinterest search terms are wide open last I looked - refinance, mesothelioma - but who in the world is going to actually go looking for a banker or a lawyer on Pinterest?

Meanwhile, if it hasn't happened already, I assume that the SEs will be discounting any all links from Pinterest.
10:18 pm on Mar 2, 2012 (gmt 0)

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I'd say the first thing to do before starting to use Pinterest is to carefully check Pinterest terms of service and then check the licenses and rights of all the pictures you use on your website.

Because if someone uses a Pin It button you provide to post a picture you got from a photo agency and are not allowed to sublicense or if a professional photographer took your products picture and you forgot to secure the proper rights, Pinterest might cost you several thousand dollars before you ever make a single dime, IMHO.

Just wait until Getty Images starts to cash in on your "Pinterest endevours".
12:01 am on Mar 20, 2012 (gmt 0)

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Talk about opposites attract. Webmasterworld and Pinterest.
12:19 am on Mar 20, 2012 (gmt 0)

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WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I like PO, so that we can say "my site's completely PO'd"
7:48 pm on Mar 29, 2012 (gmt 0)

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That was baaaad ergo.

I'm going to wait and see what happens over the next year. Dabbling a bit here and there to see what value might be in there.
7:54 pm on Mar 29, 2012 (gmt 0)

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Anyone for PIMs? ;)
8:47 pm on Apr 5, 2012 (gmt 0)

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Pinterest is just another social networking site, different with others only in a manner that it showcases the images. Hard and fast rule, images attract more than the text and still Pinterest has now been widely spammed as of now, ignore one or two exceptions. Well, it appeals ecommerce web masters because of higher conversion rates..
11:56 am on Apr 9, 2012 (gmt 0)

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Looking for idea to market Lottey site via the Pinterest platform

2:48 am on Apr 12, 2012 (gmt 0)

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Lottery? Unless your product is lollipop hearts or bunny wedding cake toppers, forget it.

Pinterest is nothing more than a terminally cute copyright infringement party.
11:45 am on June 22, 2012 (gmt 0)

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Add products under price range with price and small description about the product. One more thing add some keyword or you call SPAMMMM....then see how many repines you get! Pin to Win!
1:38 am on June 23, 2012 (gmt 0)

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I think that anyone with something to sell that ignores Pinterest is cutting of their nose to spite their face.

You may not like it, but it is very popular especially amongst females.

Its the same with Facebook.
Ebay sellers cannot bring themselves to admit that people spend most of their internet time on Facebook now, whereas it used to be on ebay.

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