PHP wrapper and search results

[toplisek]

I like to embed ads after some keywords are searched.
How to do it in correct way using PHP (server side scripting language)?

[coopster]

On the form processing page you would grab the keywords and run them against your ad database, return the ads that match the keywords, and show the ads on the return display.

[toplisek]

Is there some soficticated code to do this or all should be from the start?

[coopster]

Standard form processing and database retrieval. You can make it as sophisticated as you would like :)

[toplisek]

What variables are important?

[coopster]

I'm not certain I understand what you are asking when you refer to "variables"? I would imagine that could be different depending on what you are advertising, if it was local or not, etc.