This would then print (for arguments sake) something like this:-
Contents of variable facebook marketing
if your joining variables together, you need to use the '.' full stop, this then concatenates the values together and stores them into the new name as you have assigned them to using the '=' assignment operator.
5:28 pm on Jan 14, 2011 (gmt 0)
A second example, keeping in mind that scalar variables will interpolate with double quotes.