Forum Moderators: coopster
i am trying to create a financial webpage dealing with retirement, investments, loans, etc. let's say for example my keyword is 'retirement'. when a user searches for 'retirement' on google my webpage will appear. once they click on my link it will take them to my site... http://www.example.com/whatever/index.php?keyword=retirement. at my site the top headline will be retirement, however the rest of the content on my page will be stationary (not necessarily relating to retirement). similarly, if someone searched for 'investments' on google my webpage will appear and it will take them to index.php?keyword=investments. the top headline will say investments but the rest of the page is generic information that will be the same for any keyword entered.
i hope that makes sense...
please help using basic terminology :) thank you!
[edited by: coopster at 10:52 pm (utc) on July 26, 2006]
[edit reason]
[1][edit reason] examplified url [/edit] [/edit][/1]
I'm not so sure that is going to be an effective campaign -- if the content does not match up well with your keyword than it is not going to get a very good ranking in the search engines ...
the other issue is even if it ranks, given the content the user arrives at won't be targetted, it won't convert very well.
You might think about having, at least, 1 paragraph at the top that is dynamic along with the title. You can then insert your static text underneath to flush out the page. Though this may be considered cloaking to the SE's since the user will be getting different content than the spiders.
as far as how you do this
take a look at parse_url [php.net] and also the $_SERVER [php.net] superglobal array to access the keyword param in the url. Once you extract the keyword then you can deliver content based on what it is. You should also have a default case in the event that you can't get the keyword.
