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I went ahead and tattled on them to the "spam reporting" part of AV.
I don't want to know what/if that has to do with Belgian Chocolate. I just don't.
-G
I don't know if it is any relation but I have seen other sites appear in the top position under terms totally different non-related keywords in the past few days. These sites would only appear there for a short time in the day and then disappear.
But yeah, either they have some serious bugs or someone hacked themselves into the DB.
Their using multiple domains to host same/similar pages to get the multiple listings. I would drop AV an email about the spam, and then in the spare time I would try to study what the offending site is doing that allows them to get so many different domains ranked at the top.