Looksmart - Sponsored Listings vs Reviewed Web Sites

[martyt]

I advertise with Looksmart and am quite happy with the results I'm getting.

But I notice today that if you go directly to looksmart.com and search on my keywords, my listing comes up twice -- once under "Sponsored Listings" and again under "Reviewed Web Sites"

I can't discern whether I show up in both places solely because I've paid for inclusion, or if I've been deemed "worthy" of being included in their "reviewed web sites" section. And the real question is, if I suspended my campaign with Looksmart, would I disappear from the "reviewed" section also?

Does anyone know how the "reviewed" sites fit into the results fed to MSN and elsewhere, as compared to the paid listings?

[jeremy goodrich]

Afaik, the 'reviewed sites' are their directory, which are syndicated to MSN, etc.

The top listings are theirs, as well, but are 100% certain to be PPC stuff.

If you have a listing in Zeal - their non commercial directory, that will get you syndicated without paying. :)