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If you can't optimize, or if the ranking algorithm they have come up with for direct-registered sites doesn't give you some kind of a boost, it's money down the drain.
And with Overture and FindWhat and who-knows-what-revenue-listings plastered all over their SERP's, will the Dogpile PFI pages have a chance?
A pay-for-inclusion entry into a metasearch engine looks like it could have promise. But I'll wait until I hear some credible and positive responses from others. Been burned too much lately on PFI mirages.