INK is "Case Sensitive" in "rankings"

Not sure this is news, but it is to me...

[Grumpus]

Today is my "SEO" day for my site and I just noticed something that was rather interesting. While proper case doesn't affect actual "inclusion" in the SERPS, it DOES affect "ranking" considerably. Let's look at this example from this week's logs. (I used Trellian to submit - not sure if that makes a difference - maybe someone else can confirm if it's all of INK or just Trellian, though I doubt the reseller would have a lot of control over it).

The Seach Term is "Movie Name Format" (I'll use "Movie Name" as a substitute for the actualy two word title) and I'll use "Format" as the third word in the search phrase I'm using. The number afterwards is the "Average Ranking" that term had over the past week. Note that on my site, "Movie Name" is ALWAYS capitalized without exception, while "Format" may or may not be capitalized and there are instances of both on the page, though lowercase is more predominant. There are no quotations used in any of the search terms.

Movie Name format - 12
movie name format - 35
Movie Name Format - 20

These results are similar for different movie titles. By using the same word capitalization that I use on the page, the rankings are always at least twice as high as they are in cases where the person use a variation of it.

It may not be news to you, but it is to me, so I thought I'd share.

G.

[hskfun]

I tried this with a few of my terms, and couldn't find
a difference in ranking on either msn or puresearch
due to capitalization. fyi.