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However I will tell you that link pop does play a factor.. especially if your trying to get in for free (they're known to drop non paid sites from their database if they don't have sufficient incoming links)..
The link pop factor isn't nearly as strong as on Google but the strategies are the same (keywords in anchor text, etc...)
A lot is trial and error until you start to get a feel for it. Once you do, the rest start to come easier.