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A page that was created solely for Inktomi PFP has just gone BOW
At least thats my understanding - the Ink referral string is gone and the site appears to have jumped in the rankings without me changing anything on it.
This site is linked to from another long standing BOW page.
It has been PFP for 10 months.
The target phrase has 38,000 competing sites showing.
1. The longer we have a URL in the paid database, the better it seems to get clicks. New ones get hardly any for the first month or two.
2. If you leave it to the last minute to renew, you seem to lose a lot of clicks.. ie. you start again from base. They start to build up slowly in subsequent months at around 150% per month.
Just an isolated case. We dont change the pages for optimization ourposes. These are frequently changing news pages that we wanted inktomi to spider more often.
Maybe it is related to the above?
However...
3. We have experienced significantly less clicks over the past 2 months for our paid pages, and our logs show less hits from MSN overall simultaneously. I wonder if this is due to recent changes in the way Inktomi partners and displaying (or not displaying) Ink results.
We are not in Looksmart. Far beyond our budget, (except for a 4 year old listing that picked up a subdirectory and described our site as a treval site, despite only 2% of that site being devoted to travel/hotel/pub reviews) but are in yahoo from many years back before PFR/PFI.