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"Inktomi Corp. (Nasdaq:INKT - news), developer of scalable network infrastructure software, today announced significant enhancements to the InktomiŽ Web Search service, delivering advanced technologies for highly relevant, comprehensive Web search worldwide. Inktomi has incorporated new regional identification and blending technologies as well as enhanced language analysis into its Web search platform, providing geographic context to international search results."
See here [biz.yahoo.com] for what is ostensibly the full story.
It's going to be interesting to see how it affects all of us regionally, internationally, on the major portals (especially MSN), and on INK's other mega buyers.
Yesterday I also had a large number of referals in my logs from people using the AOL directory search (links at the bottom of the regular search results). This suggests that AOL irrelevant results have been occuring for a while.
roflmao, yeah critcal.
Two observations; the title of the pages linking to you seems to be playing a significant role, sites which use more complex HTML than Ink used to favour seem to be rising1.
1They say they have been human reviewing the SERP's, sort of an in house Google smile/frown toobar, maybe we are starting to see some of this filter into the algo.
Can you see the boys in the backroom at INK saying "well, we have millions of dollars coming on on search results now let's change our algo and knock them all out." They use to have the best search results - now they have the second best accountants. GOTO holds the #1 position...
-s-