Index Connect XML and Ink partners

How does it all fit together?

[skibum]

For sites using the Index Connect program, does anyone know how exactly the XML feed works into the equation?

If a site is using the IC program and chooses to use the XML feed, do all the partners use the XML feed data, the actual content of the page, or some combination of both? This would affect not only the strategy for one using the IC program but those trying to optimize for Ink by looking at existing top ranking pages...

Since there is no inclusion fee for the IC program it would seem to be in the interest of Ink and partners for the XML feed to result in higher rankings (=more PPC revenue). Any experiences?

[stcrim]

I'm not qualified to answer this one.

Anyone else???

Also, you might want to contact the INK partner of your choice and ask it of them. PT has always provided us with good customer service - I assume the other INK partners will too.

-s-