Forum Moderators: mack
2. set out aims and objectives for the site and agree these with the customer
3. work out how these aims and objectives can be realised...check with the customer and key employees that this "plan" is feasible to implement from their POV and amend accordingly
4. decide what content is required and who will produce it, ensure that every individual responsible for creating content knows their dealine
5. work out a site "architecture" that will help to efficiently achieve the aims and objectives of the site...make sure that it will be SE friendly, user friendly, legal, and will contain "narratives" that easily take visitors to the various "points of sale"
6. mark up content as basic html (just paragraphs, headers, emphasis etc) and divide into pages, proofread and alter text to feature keywords at the same time
7. set up a basic look, check with customer...then make up a template or set of templates and stylesheets
8. cut and paste the premarked content into the templates...add presentation classes where required
9. test
10. test again, really try and break it this time
11. upload and test againand get some people running different systems to test it
12. let the customer test it
13. sort out press releases if required, submit to dmoz and yahoo if appropriate, get at least some inbound links
14. ensure that it's in all apropriate directories and that links have been requested from all relevant key sites
15. make sure that everyone responsible for updating knows how to do it and how to teach a successor (if it's left to the customer)
16. get paid
17. drink beer (optional)