Trust may be a factor in the looming Google/MSN Battle

Words from the MSN search team

[Receptional]

found this [australianit.news.com.au]

Microsoft efforts are so sweeping that painting its strategy as a simple matchup with Google is a "narrow, narrow way of looking at it," said Jim Desler, a Microsoft spokesman

Dixon.

[Tor]

"It's not just technology, it's trust," Smith said. "Google is trusted, and Microsoft is not as trusted."

And trust is something that you earn and it cannot be bought no matter how big purse Microsoft have. ;)

(Interesting article Dixon)

[Receptional]

Funny - the quote you picked out was the one I felt was the most telling too. I only didn't put it in the headline because it wasn't actually a Microsoft spokesman that said it.

[Sanenet]

From what I can see, it's not trust - it's ease of use.
People are used to MS - what do they see everytime they switch on their pc? When they go to Start to open a program? When they surf the Internet?

As far as Joe Bloggs is concerned, Microsoft is trusted - try run his pc, and by default everything on it.

On a side note, once MS start unveiling their technology, would Google / Yahoo! actually have the resources to keep up the arms race? If they get into a feature race, then who has all the best research labs out there?