Bing has launched a web analytics tool called "Clarity which is devised to provide webmasters with the ability to visualise user behaviour at scale so that data driven decisions can be taken to improve, optimise conversion, visitor engagement and retention.
It'll also help detect malware.
Note "Clarity is compatible with the most common two and three letter top level domains (such as .com, .edu, .au, .uk, etc); we currently working on increasing the compatibility to other general top level domains. Please check back soon if you are looking to use Clarity for a GTLD.**"
You will not use the Offering for any product, service, or website operating in the European Union or which targets users in the European Union.
I wonder how many services are adding that to their terms?
engine, you'll be waiting until March 2019 to use it... :D
I know its a joke, but EU laws like GDPR will be initially retained in full. I wonder whether we should be thinking about campaigning to have laws which are problematic for us. A GDPR exemption for small business for example?
If that's the intended purpose of this new toy from Microsoft, then it should help to reduce or totally eliminate things like *play onload and modals forever.
... and as far as mobile use is concerned, a great deal of the apps floating around out there are *malware, so we should see a reduction in apps over a period of time.
I think that at the end of the day, publishers aren't going to care if Clarity calls them out on their inexperience or not. They're just going to keep doing whatever it is they do, end user experience be damned.