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Official Site labels

Site with 'Official Site' label is NOT the official site

     
8:52 am on May 11, 2018 (gmt 0)

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Just noticed that the number one result for a destination search in Bing returns an exact match dotcom domain with the 'Official Site' label.
The only problem is that it is not the official site. Anyone know how bing tries to identify (correctly or otherwise) these sites?
9:31 am on May 11, 2018 (gmt 0)

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Isn't the term "official" a discretionary term like "authentic?"

Does Bing define criteria for use of the label?

Does an entity have to apply to Bing to get the label, or is it applied independently by Bing?
11:02 am on May 11, 2018 (gmt 0)

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It doesn't necessarily mean this is the official site of this destination, ... this is more likely the official site of a company, and this company is related to this destination.
1:55 pm on May 11, 2018 (gmt 0)

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It doesn't necessarily mean this is the official site of this destination, ... this is more likely the official site of a company, and this company is related to this destination.


Not in this case - it's just that it's the exact match domain for the name of the place. The company that owns that domain has a different name, but, yes, the content is relevant to the destination.

It's misleading to say the least: if any site should have this label, it should be the local government's tourist board website.
5:55 pm on May 11, 2018 (gmt 0)

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Bing is fond of EMDs. They may be looking at the domain name more than any “official site of” boilerplate, which you could only verify by looking up the registrant's name. (Do search engines even do this?)
6:49 pm on May 11, 2018 (gmt 0)

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May be it means the owner owns the domain name officially :)
7:13 pm on May 11, 2018 (gmt 0)

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This apparently is not that new. See:

[thesempost.com...]
12:01 am on May 15, 2018 (gmt 0)

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One man's official, is another's infringement. Check with someone like Brand Verity, experts in this area.
5:26 am on May 15, 2018 (gmt 0)

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Oddly enough (IRBing primary) the label usually fits. YMMV
 

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