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When we evaluate the page with regard to authority, we’re trying to answer the question, “Can we trust this content, its author, or the website?”How Content Quality Is Used By Bing in SERPs Ranking [blogs.bing.com]
Content Quality is one of the primary dimensions along which we optimize our ranking models. This is good news for web masters because the three pillars of Content Quality are largely in their control. And the great news for users? Content Quality means we are serving more authoritative, useful, and better designed content.
joined:Nov 11, 2000