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How Content Quality Is Used By Bing in SERPs Ranking

6:27 pm on Dec 9, 2014 (gmt 0)

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Bing has published some posts recently that are worth bringing to your attention, and the focus is on content quality and how Bing ranks it.

Whilst it's not going to give away any real secrets, it does show that a number of aspects play a role in your site's ranking.

We know that quality is important, right? Personally, I have, for a long time now, used quality as a measure, rather than quantity.

Bing goes on to explain that there are three important issues measured: Authority, Utility and Presentation.

There are some examples in the post, and it's worth a read, imho.

When we evaluate the page with regard to authority, we’re trying to answer the question, “Can we trust this content, its author, or the website?”How Content Quality Is Used By Bing in SERPs Ranking [blogs.bing.com]
Content Quality is one of the primary dimensions along which we optimize our ranking models. This is good news for web masters because the three pillars of Content Quality are largely in their control. And the great news for users? Content Quality means we are serving more authoritative, useful, and better designed content.

Bing's recommended reading "The Role of Content Quality in Bing Ranking" [blogs.bing.com]
8:08 am on Dec 17, 2014 (gmt 0)

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I have always gone for quality over quanity with my content also. Earned me some quality links without asking. (wink)
2:01 am on Dec 23, 2014 (gmt 0)

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It's a good article as far as it goes, but I wish they hadn't picked as examples such obviously bad pieces of writing.

There's also a question, I feel, about whether author identification is appropriate on certain types of sites, eg, ecommerce and business sites where the company is effectively the author. Maybe that's a way of looking at things that Bing (and Google) is wanting to change. I'm constantly seeing situations, though, where corporate management resists this kind of personal identification.

Conceivably, this factor entered into Microsoft's decision to rehire Duane Forrester, but also to spread the message over a wider range of public-facing employees. See...

Microsoft Bing Re-hires Duane Forrester
http://www.webmasterworld.com/msn_microsoft_search/4724169.htm [webmasterworld.com]