Welcome to WebmasterWorld Guest from 188.8.131.52
Forum Moderators: mack
Being an authority is something search engines look for. Yes, you still have to pass a number of trust hurdles, but the bottom line remains: more authority and more trust usually sees higher rankings. Thus exposure, traffic and gold coins follow! OK, maybe not so much on the gold coins. There are a lot of unshareable details that go into the behind the scenes work the algorithm does, obviously, but simplified it’s pretty clear. People trust authorities. Authorities are easier for engines to trust when ranking. Therefore being an authority is a good idea.Bing: Trust and Authority Usually Sees Higher Rankings [blogs.bing.com]
By far, though, the biggest issue around authority building is that people vastly underestimate the amount of time and work it takes. We’re not talking about getting an article published. We’re talking getting dozens published. We’re not talking about getting mentions on blogs, or a scattering of interviews, we’re talking winning peer-chosen awards and being a go-to resource reporters turn to for their stories.