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Bing: URL Keyword Stuffing and Detection

     
4:11 pm on Sep 16, 2014 (gmt 0)

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According to Bing, it uses a number of signals to help detect url keyword stuffing. This post by Bing wouldn't give away any secrets, but it's clear that Bing know what they are looking for. Does it reflect in the SERPs?

we look at a number of signals that suggest possible use of URL keyword stuffing, such as:

  • Site size
  • Number of hosts
  • Number of words in host/ domain names and path
  • Host/ domain/ path keyword co-occurrence (inc. unigrams and bigrams)
  • % of the site cluster comprised of top frequency host/ domain name keywords
  • Host/ domain names containing certain lexicons/ pattern combinations (e.g. [“year”, “event | product name”]
  • Site/page content quality & popularity signals

    To amplify this, we try to cluster sites (by various pivots such as domain, owner, etc…) and then look for patterns of the signals listed above in the same cluster. This helps improve detection precision because spammers often create dozens/ hundreds of similar looking sites.Bing: URL Keyword Stuffing and Detection [blogs.bing.com]
  • 11:34 pm on Sept 16, 2014 (gmt 0)

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    WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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    Am I reading or understanding this wrong?

    [“year”, “event | product name”]


    So if you have an events calendar (local or national) they don't want you to use a url like:

    example.com/state/2014/eventname.htm
    .

    Can that possibly be right?
    7:17 am on Sept 17, 2014 (gmt 0)

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    WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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    Am I reading or understanding this wrong?

    yes.

    Host/ domain names containing

    vs
    a url like:
    10:36 am on Sept 27, 2014 (gmt 0)

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    Might this explain why my site has just dropped to page 2 for main key term?
    9:53 am on Oct 1, 2014 (gmt 0)

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    I am more interested in site size and quality