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Ranking today is a result of so many signals fed into the system the words used in a domain send less and less information into the stack as a percentage of overall decision making signals. This is great from our view (the engine) as it results in better results showing at the top since no one signal can be manipulated. From the searchers POV, itís better simply because those sites trying to abuse their way to the top with a keyword rich domain and irrelevant or poor content cease to rank well.
Bing: The Importance Of Domain Name In Ranking [bing.com]
Itís perfectly acceptable to use words in domains in unique ways.
Today, this is our reality. Itís inescapable. There are no shortcuts. Even the new generic top level domains (gTLDs) coming out near the end of February will be treated in this manner. Domain spamming isnít new, so sites that provide value, are relevant and that people like will rank as usual. They wonít rank ďjust becauseĒ they have certain words in them, and thinking that keyword stuffing a domain (think: cars.cars) will give you an edge is dangerous. Youíll fall off that cliff in a hurry if abused. If it appears that itís just all going to bring forward spam, well, you know we arenít interested in that approach.
I switched my default browser's search engine to Bing, Bing's been more consistent at serving what I want to find in a way that's easier to find.
Then again, I'm already retired.
And never forget that Ian. I did, an offer of silly money for three months work. What a shed load of crap that was. Did no end of damage to my self-esteem, really loads of self-damage to a career that had lasted over 30 years.
blue-widgets.com is likely to naturally attract lots of "Blue Widgets" anchor anchor text.
So really the ranking is a secondary effect of having the exact match domain.