Compete: Bing sees surge in market share, as Yahoo struggles

[Brett_Tabke]

While the exact numbers vary, Compete.com’s recent search market share report identified similar trends to comScore data released earlier this year. Bing fielded 19.2 percent of all search queries in the month, which represented 0.3 percent growth from Compete’s numbers in July. Similar to comScore’s report, Compete’s data demonstrates the success Bing has experienced in recent months and the potential for increased traffic for companies including it in their SEO strategies.


According to Compete, Bing has seen a 4.2 percent increase in market share since August of 2011. While a portion of Microsoft’s search growth has likely come from Google’s market share, Yahoo’s continued struggles could contribute to more success for Bing. Compete found that Yahoo market share has dropped 1.6 percent in the last 12 months and currently fields 15.1 percent of queries.
[brafton.com...]

[TypicalSurfer]

Yahoo! is a king maker in search while displacing itself as a search player.

I've never understood why they don't see their role in their own demise, every search page returns:

"Powered by Bing™" at the bottom

Before that it was "Powered by google"

They should really focus on making their own king, possibly acquiring or developing their own search service with stand alone branding. Every web search done at Yahoo! is just one more mention of Bing.

[scooterdude]

Yahoo is what you get when technophobes take over a tech company, at least thats what it felt like to me when they announced the end of their in house search

[J_RaD]

I've never understood why they don't see their role in their own demise

much like firefox and google, where every home page is set to goog which then asks them to install chrome....... makes no sense, but they are hooked on the $$$

[jimbeetle]

They should really focus on making their own king, possibly acquiring or developing their own search service with stand alone branding.

Didn't they already try that with something they branded as Yahoo! Search? See Inktomi, Overture, All the Web, Alta Vista.

[TypicalSurfer]

Yeah, jimbeetle, I've seen all that, they executed poorly but that doesn't change their need to get it right.

I think what may be going on is the investor demand that they sell out to MS, that's been rattling around for quite a few years. every other month you hear a takeover rumor. So the issue is probably more about the board room than it is about technical challenges.

[graeme_p]

They should have sold to MS when they had the chance. The management got too greedy: a great example to management putting their own interests before that of the shareholders.

If they accepted the MS offer while they could, Yahoo shareholders would have been much better off - Yahoo directors would have lost, as would many employees, and MS shareholders would have been screwed, but none of those should be the prime consideration for Yahoo directors.

I cannot see MS (or anyone else) offering anything like as much for Yahoo again. I really cannot see Yahoo recovering: even their best sites (like Flickr) are not doing too well, and a lot of what used to be good services (Messenger, Finance, Mail) are simply not keeping up with the competition in terms of features or usability.

[themistral]

Unfortunately Bing market share in the UK is still rubbish.

I am number 1 in Bing for the top 3 terms in my niche, and top 5 in Google. 2% of my traffic comes from Bing.

Microsoft needs to do more to encourage use in the UK and Europe. Most Webmasters here would love to have some different opportunities for revenue.
And a bit more competition would keep Google on their toes...