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While the exact numbers vary, Compete.com’s recent search market share report identified similar trends to comScore data released earlier this year. Bing fielded 19.2 percent of all search queries in the month, which represented 0.3 percent growth from Compete’s numbers in July. Similar to comScore’s report, Compete’s data demonstrates the success Bing has experienced in recent months and the potential for increased traffic for companies including it in their SEO strategies.
According to Compete, Bing has seen a 4.2 percent increase in market share since August of 2011. While a portion of Microsoft’s search growth has likely come from Google’s market share, Yahoo’s continued struggles could contribute to more success for Bing. Compete found that Yahoo market share has dropped 1.6 percent in the last 12 months and currently fields 15.1 percent of queries.
They should really focus on making their own king, possibly acquiring or developing their own search service with stand alone branding.