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Microsoft's Bing Now Includes Britannica Online Encyclopedia Answers In SERPs

     
11:57 am on Jun 8, 2012 (gmt 0)

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Microsoft's Bing Now Includes Britannica Online Encyclopedia Answers In SERPs [bing.com]
Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.

The answer provides a quick overview of the subject, a thumbnail image, and useful facts and figures making it easier than ever to get trusted content in search. We also pull in direct links to other trusted sources.

12:15 pm on June 8, 2012 (gmt 0)

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Reminds me a lot of the Wikipedia/Knowledge Graph integration that Google's doing [webmasterworld.com ].

I know Wikipedia claims to be more accurate than most encyclopedias, specifically Britannica. However, I know I would rather trust Britannica than Wikipedia any day.
8:20 pm on June 8, 2012 (gmt 0)

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Absolutely, Britannica pays ggod money for its research, Wikipedia is open to every fool and spammer, and I include myself in one of those categories (probably both now I think about it!)
8:29 pm on June 8, 2012 (gmt 0)

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This may actually make those Encarta discs into "collector's items" :)
10:24 pm on June 8, 2012 (gmt 0)

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Microsoft's Bing Now Includes Britannica Online Encyclopedia Answers In SERPs


High Five!
4:53 am on June 9, 2012 (gmt 0)

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Wonder what Google will claim to have invented/incorporate to upstage this - Roget's Thesaurus for "did you mean?"

Regards...jmcc
1:31 pm on June 11, 2012 (gmt 0)

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In my niche I compete with both- if one is going to sit on top of me in the serps I'm far more comfortable having it be the more accurate info, from Britanica. What- did some volunteer editor from Wikipedia come up with the claim that they were more accurate? I've compared the two item by item, again, in my field, Britanica is far more trustworthy. Good on you Bing!