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Microsoft's Bing Now Includes Britannica Online Encyclopedia Answers In SERPs

     

engine

11:57 am on Jun 8, 2012 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Microsoft's Bing Now Includes Britannica Online Encyclopedia Answers In SERPs [bing.com]
Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.

The answer provides a quick overview of the subject, a thumbnail image, and useful facts and figures making it easier than ever to get trusted content in search. We also pull in direct links to other trusted sources.

bhonda

12:15 pm on Jun 8, 2012 (gmt 0)

10+ Year Member



Reminds me a lot of the Wikipedia/Knowledge Graph integration that Google's doing [webmasterworld.com ].

I know Wikipedia claims to be more accurate than most encyclopedias, specifically Britannica. However, I know I would rather trust Britannica than Wikipedia any day.

nomis5

8:20 pm on Jun 8, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Absolutely, Britannica pays ggod money for its research, Wikipedia is open to every fool and spammer, and I include myself in one of those categories (probably both now I think about it!)

Leosghost

8:29 pm on Jun 8, 2012 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



This may actually make those Encarta discs into "collector's items" :)

Web_speed

10:24 pm on Jun 8, 2012 (gmt 0)



Microsoft's Bing Now Includes Britannica Online Encyclopedia Answers In SERPs


High Five!

jmccormac

4:53 am on Jun 9, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Wonder what Google will claim to have invented/incorporate to upstage this - Roget's Thesaurus for "did you mean?"

Regards...jmcc

loner

1:31 pm on Jun 11, 2012 (gmt 0)

5+ Year Member



In my niche I compete with both- if one is going to sit on top of me in the serps I'm far more comfortable having it be the more accurate info, from Britanica. What- did some volunteer editor from Wikipedia come up with the claim that they were more accurate? I've compared the two item by item, again, in my field, Britanica is far more trustworthy. Good on you Bing!
 

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