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Microsoft is making yet another attempt to deeply integrate Facebook into its Bing search experience as a way to gain some ground on archrival Google.
Today, the software giant rolled out an update to Bing, adding a new column to search results that features Facebook friends who might have some insight into the query. The sidebar, set off from the white Bing page in gray, lists friends who, for example, might be able to help with a search about diving spots in Costa Rica because they shared photos from a trip to that country on Facebook.
"This notion of a query and Web results can become a conversation with your friends," said Adam Sohn, general manager of Bing.
Danny Sullivan, editor in chief of Search Engine Land, a Web site devoted to Internet search, agrees that Bing and Google are “pretty even” in the quality of their search results
Um .. not from my desktop they aren't.
The new Bing introduces a brand new information architecture with a three column design that focuses on bringing you information from the web to help you take action and interact with friends and experts without compromising the core search experience.
The bedrock of modern search remains core algorithmic relevance. With the latest updates, we are delivering the results you expect. Beautiful, relevant, results are the first thing you see. Instead of cluttering your results with social updates, we’re honoring the purity of the core web results making it easier to focus on the links you need to get things done.