Welcome to WebmasterWorld Guest from 54.145.13.215

Forum Moderators: mack

Message Too Old, No Replies

AdCenter Ads Within Bing Search Results

     
11:52 am on Jul 25, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:June 12, 2003
posts:702
votes: 9


The RKG blog noticed Bing testing adCenter ads within the Bing search results.

I was a bit shocked by this, but apparently it is a legit test.

Should Bing put ads inline with organic ads?

references:
[rimmkaufman.com...]
[searchengineland.com...]
1:39 pm on July 25, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:Jan 14, 2007
posts:136
votes: 0


IMO, if you want to put ads inline with the organic results, the ads should be clearly identifiable as such by their appearance: either because they are display ads, or they have a format and styling that does not approximate the organic results appearance.
2:24 pm on July 25, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:22315
votes: 239


I agree with bw100, otherwise, I don't see a problem with it from a search pov.

From an advertisers pov, it's great.
2:38 pm on July 25, 2011 (gmt 0)

Preferred Member

5+ Year Member

joined:June 14, 2010
posts: 585
votes: 0


I have no problem at all with ads within the content of a search result page, as long as they are clearly marked. The "Clearly Marked" issue spans ALL search engines, not just Bing.
9:35 pm on July 25, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:Jan 14, 2007
posts:136
votes: 0


From an advertisers pov, it's great.

Absolutely! If you could kill all the other ads on the page, you'd have The SERP version of a print island position ad.