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Today, Bing is bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the “Friend Effect” to search. Starting today, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook. New features make it easier to see what your Facebook friends “like” across the Web, incorporate the collective know-how of the Web into your search results, and begin adding a more conversational aspect to your searches. Decisions can now be made with more than facts, now the opinions of your trusted friends and the collective wisdom of the Web.
You can quickly see what your friends like and are sharing. Find and connect with the right friends faster. Pick the brains of friends of who live where you’re traveling and share shopping lists with your own team of retail gurus. And, return the favor to your friends by liking more things on the Web. With one click you can let your network know that you like a brand, an article, a celebrity or even a place. Because we know the best decisions are not just fueled by facts, they require the opinions and recommendations of your friends.
[edited by: JoePublisher at 2:43 pm (utc) on May 18, 2011]
[edited by: JoePublisher at 2:48 pm (utc) on May 18, 2011]
Microsoft is simply following a social trend that has been dominating the web for several years now. There are millions of users who want to know which movies their friends think are cool. They want to know which restaurants have good ratings, and whether or not their sister, cousin, or mom would eat there. They may also be interested in news events, videos, music and articles their friends are exploring.
many here proudly trumpeting that they refuse to integrate Facebook with their sites.
There is a reason why sites like Urbanspoon, Yelp and TripAdvisor have become so popular. Some people, instead of making a unilateral decision, would rather get tips, pointers and perspective from others
I don't use Facebook myself (personal preference and privacy issues), but I'm happy to let people click LIKE on my pages and bring more traffic, especially if all you need is to copy paste a few ligns of code, and especially if that traffic decreases my reliance from Google.
If I want an individual's opinion on something, I'll get it from them, and THEN go to the web to research ADDITIONAL information. I don't want that clouded by FB user's opinions, even if I know and am linked to those users in some way.
What was of most interest to me (as I watched the Bing Video on SERoundtable link) was the Facebook 'Like' button on the new Bing bar!