Bing Continues to Chip away at Google

[mrguy]

[bloomberg.com...]

Go Bing!

[CPC_Andrew]

Interesting. Where does the data come from?

[topr8]

>>Interesting. Where does the data come from?

what?

did you even look at the link - there is a big title on that page saying the data is from comscore

[CPC_Andrew]

I meant what is comscore actually measuring. I.E. is the entire volume of search queries on the Internet being tracked and analyzed?

[topr8]

oh, i see, sorry - i don't know.

although of course the entire volume of search queries isn't being analysed, that's not how statistics work, a sample from the population is used the same as for all polls/surveys and analyses.

[nomis5]

Here's the source article on Comscore:

[comscore.com...]

What it all means I'm not sure but for February on my sites I still only get 4.3% from Bing and 80% from Google. That doesn't match at all the figures produced by Comscore. And a quick but reasonably accurate check shows that I'm ranking almost the same for top terms in Bing and Google - spookily so!

My sites are UK based though and Comscore is only looking at US figures. They are missing a huge chunk of the world, I think it's called Europe. Without Europe (and others like Russia, Japan etc), the figures are meaningless.

What share does Bing have now according to your stats?

[mrguy]

What share does Bing have now according to your stats?

Well if your sites are UK based their is your answer. Comscore does not look at other countries.

I could care less about what Europe shows. All my my sites target the US and in many cases I block entire countries since I get no useful traffic from them including the UK.

[nomis5]

From a previous post by graeme_p, Statcounter seem to show a more global view of Bing's performance. And they match much more closely what is happening on my sites:

[gs.statcounter.com...]

[mrguy]

And they match much more closely what is happening on my sites:

Umm, maybe that's because your based in the UK. Those numbers on statcounter are not even close to the US stats and what I see on my sites.

So I guess what your trying to say is the US is the only country that is smart enough not to be led like sheep into using Google?

[nomis5]

No I'm not saying that at all, your words not mine.

My point is simply that the OP gave some stats but on closer examination they only reflect a minority of the entire world's searches. To see how Bing is performing we need to look at the global stats and not just those from the US.

The Statcounter stats appear to do that more accurately, but not perfectly, compared to Comscore.

Another critical element to the overall equation is missing. How profitable are the searches according to country and / or geographical region? Factor that in as well and the and it might put a whole different view on the situation. Anyone any idea on how profitable a search is to Bing or Google dependant on where that search originated from?

[dcheney]

Stats for my primary site (non commercial, english, mostly US & Europe audience, but some from all over the world).

Google: 83.85% (this month); 83.60% (this year); 83.32% (last year)
Yahoo: 6.64% (tm); 6.78% (ty); 6.51% (ly)
Bing: 5.48% (tm); 5.38% (ty); 5.19% (ly)

All others less than 1% each.

[mrguy]

To see how Bing is performing we need to look at the global stats and not just those from the US.

Why do I need to see how Bing is performing globally. I don't care. I would also challenge that the US searches are a minority of searches being done.

If you live in the UK, then I understand why you would want to know.

In the US Bings market share has grown every month and that's all I really care about.

So I guess if you want global stats go to statcounter but if you live in the US and don't care about global stats because they have no bearing and the US stats, then use comscore because those are the figures that US advertisers look at.