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Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this.
As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting worse) on the back of Google’s own work. Google likens it to the digital equivalent of Bing leaning over during an exam and copying off of Google’s test. [searchengineland.com...]
Not sure about you, but if one of my competitors took all of the hard work that I have put in to my site and essentially copied the results without doing any of the work, and I had inescapable evidence of this, I would do the same thing that Google did.
How is this different than using data from toolbars or site analytics to make search engine better? You use the data that is readily available. If that includes Google's data, then so be it.
Google seems fine using everyone else's data but gets defensive when someone turns them tables around.
@mrguy Danny Sullivan is probably one of the most knowledgeable people concerning the search industry, and has long been involved with numerous people from every engine out there. I'm pretty sure that if Danny calls a company out in public, whether its Google, Microsoft, or the New York Times, CEO's of those companies will listen, because he's so impartial. Knowledge and experience gives a different perspective my friend. But hey, keep coming back..
[edited by: mrguy at 4:44 am (utc) on Feb 2, 2011]
To be clear, we learn from all of our customers. What we saw in today’s story was a spy-novelesque stunt to generate extreme outliers in tail query ranking. It was a creative tactic by a competitor, and we’ll take it as a back-handed compliment. But it doesn’t accurately portray how we use opt-in customer data as one of many inputs to help improve our user experience.
The history of the web and the improvement of a broad array of consumer and business experiences is actually the story of collective intelligence, from sharing HTML documents to hypertext links to click data and beyond. Many companies across the Internet use this collective intelligence to make their products better every day.
The fact that Google top level people even devoted time to doing this tells me they are worried about Bing