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Single page websites - doorway or accepted?

     
9:31 pm on Nov 5, 2010 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I have a couple of multi-keyword domain names that don't lend themselves well to creating a profitable website through advertising or product sales. I see many similar domains/keywords simply having parked pages.

The domain names would however lend themselves well to creating a single page wikipedia-like quality article about the subject keywords. I'd much prefer doing this than parking them and I'm interested in the subject so letting them go isn't happening.

Concerns: If I add a single link from the one page 2000+ word site to a related site I already have developed would this be considered a doorway page? I see well ranked similar one page sites linking to an established author site so I would imagine they are acceptable but these sites are all 7+ years old.

Should I expect the same results that these similar sites have in time, assuming the same link building etc, or do new single page sites struggle a great deal?
9:10 am on Nov 6, 2010 (gmt 0)

WebmasterWorld Senior Member beedeedubbleu is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Do you think your single page would fall into G's definition of a Doorway page?
Doorway pages

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.

Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.

Google's aim is to give our users the most valuable and relevant search results. Therefore, we frown on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines. Google may take action on doorway sites and other sites making use of these deceptive practice, including removing these sites from the Google index.


ADDED: Sorry, I just noticed that this was in the Bing forum.
7:35 pm on Nov 6, 2010 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase.

The sites would be high quality, lengthy, covering all aspects of their subject and not necessarily a keyword. Doesn't exactly fit the mold.

Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.

I doubt these would frustrate users, if they do then wikipedia would also qualify as frustrating.

Google's aim is to give our users the most valuable and relevant search results.

Page value would be extremely high, there just aren't any other pages.

ADDED: Sorry, I just noticed that this was in the Bing forum.

No problem, Google isn't the only engine in town :-)

My gut tells me that if they are truly authoritative pages, providing great value, they should be fine but my gut also tells me that "single page with link" might send a search spam rep to the spam button quickly just because it is only one page. It's funny that a parked page poses no risk but actually placing content on a single page has me worried.
1:23 am on Nov 17, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've seen a number of parked pages tailored to the domain name keyword(s). They look a lot less spammy too.

I like the wiki option over the Wordpress slap on that many do. A good, well filled out outline on one page outdoes a tree of 100-300 word articles. My gut is the wiki will do better search-wise too.
 

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