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First, because Microsoft is clearly buying these search share gains through uneconomic distribution deals that negate the benefit of the growth.
How do we know that?
Because Microsoft's financial disclosures suggests that Microsoft is paying as much to gain every point of share as it is generating in revenue from each point of share. Put differently, it appears Microsoft has a 0% gross margin on its search market growth of the past year: For every $1 of new revenue it generates, it spends $1 in traffic acquisition costs.