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Bing captured 9.85% of all U.S. searches in June, up from 9.23% in May, according to data released Thursday by Experian Hitwise. Yahoo's share held roughly steady at 14.37%, while Google's market share fell 1% month-to-month, from 72.17% to 71.65%.
Bing's short-term climb is impressive, but a longer view shows Microsoft's upstart search engine making even bigger inroads against its main rival.