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Microsoft Bing Director Stefan Weitz said Microsoft is fine not catching up to Google in traditional keyword search.
Google organizes the world's information and that's great. We are moving beyond organizing information and what comprises knowledge and that's more than links or multimedia on a Web page.
Bing expects to differentiate by offering e-commerce-related verticals that ease consumers' transactions.
Only 15% of searches are for commerce. That's where the ad revenue is. So Bing doesn't need the other searches: they just want to cut into the commerce searches.