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Bing Blue Worth $80 Million

   
5:43 pm on Mar 17, 2010 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Bing Blue Worth $80 Million [news.cnet.com]
When Microsoft was designing what would eventually become Bing, it tested a vast number of colors and it turned out that the one that users engaged with the most was indeed blue. More specifically, it was a shade of blue quite similar to the one used by Google. Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you color enthusiasts) over some other hues amounted to an additional $80 million in annual revenue, when one factors in the additional clicks on advertisements and increased user engagement.

"That blue was worth at least $80 million," Ray said, during a presentation at the Mix10 trade show here.
10:15 pm on Mar 19, 2010 (gmt 0)

WebmasterWorld Senior Member lammert is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



That puts their $100 million advertising campaign [webmasterworld.com] in a different perspective.