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Apple in Talks to Make Bing Primary Search on iPhone

Apple-Google Rivalry Heats Up

     

martinibuster

6:18 am on Jan 20, 2010 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



The talks have been under way for weeks, say the people, who asked not to be named because the details have not been made public.

The discussions reflect the accelerating rivalry between Apple and Google...

"Apple and Google know the other is their primary enemy," says one of the people, who's familiar with Apple's thinking.

Now here is the part that could potentially change the industry in a profound way. Apple is said to be building their own mobile search technology.

...an Apple-Bing deal may prove short-lived. The person familiar with Apple's thinking says Apple has a "skunk works" looking at a search offering of its own... "if Apple does do a search deal with Microsoft, it's about buying itself time... Apple isn't going to outsource the future."

[businessweek.com...]

[edited by: mack at 8:35 am (utc) on Jan. 20, 2010]
[edit reason] Added link [/edit]

taasinge

12:28 pm on Jan 20, 2010 (gmt 0)

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We're living in interesting times. Correct me, if I'm wrong, but I seem to remember that in the olden days Apple's primary enemy was Microsoft.

StoutFiles

12:48 pm on Jan 20, 2010 (gmt 0)

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Apple's primary enemy IS Microsoft. That's mainly in the desktop/laptop OS department though; Google is the bigger enemy when it comes to phones because Google offers a lot of mobile services.

wheel

1:16 pm on Jan 20, 2010 (gmt 0)

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We're living in interesting times.

What's worse, is that I'm all for that pairing - and I'm not a fanboy of either of them.

The last 5-8 years have been relatively stable on the web compared to what I think may be coming over the next 5.

johnnie

1:43 pm on Jan 20, 2010 (gmt 0)

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Good. Where can I switch? I don't care about corporate feuds, I just want the best search experience on my phone. And that, in my opinion, is still Google by far and wide.

zdgn

2:03 pm on Jan 20, 2010 (gmt 0)

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"Keep your friends close, but keep your enemies closer." -- Michael Corleone.

:)

sem4u

2:35 pm on Jan 20, 2010 (gmt 0)

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An interesting article. I wonder how quickly Apple could actually build a search engine capable of challenging Google and Bing.

J_RaD

3:32 pm on Jan 20, 2010 (gmt 0)

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Apple's primary enemy IS Microsoft. That's mainly in the desktop/laptop OS department though; Google is the bigger enemy when it comes to phones because Google offers a lot of mobile services.

apple and microsoft have co-exsisted for many many years, its user base are the only ones that see one or the other as an "enemy"

you could even think MS and apple are working together at some level on this against google.
bing/yahoo displace google on the web
apple displaces google on mobile.

apple is trying to crush google's inroads into the mobile market.

[edited by: J_RaD at 3:37 pm (utc) on Jan. 20, 2010]

encyclo

3:36 pm on Jan 20, 2010 (gmt 0)

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its user base are the only ones that see one or the other as an "enemy"

How would this user base react to having Bing foisted upon them? Many Apple users are anti-Microsoft.

J_RaD

3:40 pm on Jan 20, 2010 (gmt 0)

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apple users will also do anything apple tells them to do.

I don't really get why apple people are so "anti MS" its a silly, and most of the time when you ask them they don't even really know why either ha

albo

3:57 pm on Jan 20, 2010 (gmt 0)

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It would be at least interesting, if not a relief, to see Apple place a different SE (or a choice of SEs) in the Safari search bar! Currently, a plug-in (e.g., GLIMS) is required.

StoutFiles

4:06 pm on Jan 20, 2010 (gmt 0)

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apple and microsoft have co-exsisted for many many years, its user base are the only ones that see one or the other as an "enemy"

The PC and Mac commercials by Apple are not so friendly to PC. Does the Apple user-base produce these commercials?

It would be at least interesting, if not a relief, to see Apple place a different SE (or a choice of SEs) in the Safari search bar!

Yahoo! search is also an option on the iPhone, you can change the default search in Settings.

J_RaD

4:36 pm on Jan 20, 2010 (gmt 0)

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Does the Apple user-base produce these commercials?

It would be silly of apple to produce a commercial that didn't align with their user base views.

So they produce the MAC PC ads and all that mac people hi-five each other and dance in joy. Its MARKETING.

sgietz

6:03 pm on Jan 20, 2010 (gmt 0)

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I believe Apple is more than willing to join forces with the enemy in order to fight the devil.

J_RaD

6:15 pm on Jan 20, 2010 (gmt 0)

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^ I believe that about both MS and Apple. I've said before if all these companies google is messing with all get together and fight the common threat its game over.

next will be wireless carriers, and broadband providers.

google is the 800lbs gorilla trying to fight all the other 800lbs gorillas.

incrediBILL

6:37 pm on Jan 20, 2010 (gmt 0)

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I don't really get why apple people are so "anti MS"

They were anti-Radio Shack first, it seems anything with an 8080-based CPU gets them upset which is ironic now that Apple is using Intel chips.

The problem here is that Google is the most popular SE and trying to shove Bing down iPhone users throats may just play straight into the ever growing Android camp.

swa66

6:52 pm on Jan 20, 2010 (gmt 0)

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If I can't kill bing on my iPhone permanently, my next phone _will_ be from Google. Got it Steve ?

StoutFiles

6:54 pm on Jan 20, 2010 (gmt 0)

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So they produce the MAC PC ads and all that mac people hi-five each other and dance in joy. Its MARKETING.

And the undecided people hear all the faults PC has and side with Mac for their first or new computer. Why do you think Windows tried so hard to combat those commercials? They wouldn't have cared if only Mac fans were the ones getting excited about them.

J_RaD

7:41 pm on Jan 20, 2010 (gmt 0)

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but did the windows (IM A PC) ads bash and heckle the apple? no.

incrediBILL

7:55 pm on Jan 20, 2010 (gmt 0)

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And the undecided people hear all the faults PC has and side with Mac for their first or new computer.

Then they compare prices of an Apple MacBook at $999 vs all the other Windows netbooks priced as low as $299 and that commercial might as well be spoken in Klingon because price is the bottom line for most people, not joining a cult.

TheMadScientist

8:26 pm on Jan 20, 2010 (gmt 0)

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How would this user base react to having Bing foisted upon them? Many Apple users are anti-Microsoft.

Funny, I guess in some ways I would fall into the 'anti-Microsoft' camp to some extent, even though I'm not 'avidly against' Microsoft in any way (I just didn't use their products, until Bing) and I do have a huge amount of respect for Gates being able to build the empire he did with what I believe is an inferior product. (If what he did is not incredible salesmanship and marketing then I don't know what is, except maybe McDonald's...)

Personally though, I am way more 'anti-Google' than 'anti-Microsoft', because every time I use (or used) Google's search engine, which is not often any more, I feel (felt) violated. They seriously stepped on my toes as a user and site owner with the 'personalized by default' and 'artificial anchor insertion' ... Microsoft built or not, I'll take Bing any day over Google.

Brett_Tabke

8:59 pm on Jan 20, 2010 (gmt 0)

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>Many Apple users are anti-Microsoft

The average mac user probably doesn't even know that Bing is a Microsoft product.

Hugene

9:25 pm on Jan 20, 2010 (gmt 0)

10+ Year Member



That's a great move from Apple, go for a low quality SE, it's exactly what the customers want.

(obviously ironic here)

Also, this is pretty damn true:

apple users will also do anything apple tells them to do.

I call them the apzombies. The only Apple users I really appreciate is the ones that switched in order to escape viruses.

wsmeyer

9:59 pm on Jan 20, 2010 (gmt 0)

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"Keep your friends close, but keep your enemies closer." -- Michael Corleone.

Sun-Tzu said that about 2300 years before Michael Corleone.

I don't think Microsoft has been Apple's primary enemy since they started making hardware that was clearly superior.

William.

rohitj

10:18 pm on Jan 20, 2010 (gmt 0)

10+ Year Member



the hardware isn't "clearly" superior. Perhaps the OS is better but that's a massive debate.

That being said, I'm a huge mac + google fan but I changed my default search engine to bing for awhile. I didn't feel worse off in doing so, in part, because I still had tight integration with many other google products that also let me find information (youtube, maps/street view, partial google voice integration etc.,).

incrediBILL

11:11 pm on Jan 20, 2010 (gmt 0)

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I don't think Microsoft has been Apple's primary enemy since they started making hardware that was clearly superior.

Microsoft doesn't make hardware except the XBOX so that's a non-starter.

My PC will blow smoke rings around most Apples for a fraction of the price.

Regardless, what does any of that have to do with Bing on an iPhone?

If you want to compare Apples and Googles, which is the topic in case you've forgotten, it's iPhone and Bing vs Nexus One and Google and the new Nexus hardware clearly leaves Apple in the dust and Bing is still finding it's audience.

IanKelley

12:52 am on Jan 21, 2010 (gmt 0)

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I wonder how quickly Apple could actually build a search engine capable of challenging Google and Bing.

Having had the unfortunate experience of using itunes software I find Apple being a threat in search hard to imagine.

Music management is simple by comparison they could not possibly have gotten it more wrong.

J_RaD

1:12 am on Jan 21, 2010 (gmt 0)

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That's a great move from Apple, go for a low quality SE, it's exactly what the customers want

are you saying bing is low quality? I swtiched to bing 100% and I don't miss google at all to be honest.

HuskyPup

2:04 am on Jan 21, 2010 (gmt 0)



I swtiched to bing 100% and I don't miss google at all to be honest.

I have tried to break the habit however it is simply not possible when researching in-depth or scale.

For general stuff their results are very similar however Bing, outside of the USA, can be totally abysmal and even non-effective MANY times.

M$ has to learn that the WWW is not solely USA!

Brett_Tabke

2:22 pm on Jan 21, 2010 (gmt 0)

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NY Times article: [izurl.com...]


Consumers are witnessing the beginning of a new war between computer companies. Instead of the Apple-Microsoft conflict of the early 1980s, this fight is taking place between Apple and Google.

The latest skirmish: BusinessWeek reported Wednesday that Apple was in talks with Microsoft to make Bing the default search engine on the iPhone’s Safari Web browser. The article said the two companies had been negotiating for weeks over a possible partnership on the iPhone.

Apple and Google weren’t always “frenemies.” The companies seemed to band together against any number of competitors, Microsoft’s Windows Mobile included, in 2007 when the iPhone was introduced with numerous Google applications tightly integrated, including Gmail, the Google search engine and Google Maps.

But the friendship turned sour last year during a conflict over the Google Voice application and Apple’s refusal to allow the software into the iTunes App Store.

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