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My Search Result [img40.imageshack.us]
Bing.com was only second in result on their own search engine searching for their own name.
If you are already on bing.com, offering up bing.com as the first result would be the result of a bad algo - because logically you are looking for something else, not looking to go round in a circle.
encyclo - That is getting very philosophical, expecting a certain degree of self awareness (or modesty) from a search engine that I wouldn't expect it to have. ;) If you search for "bing" on bing.com, the first result is in fact...
http://www.bing.com · Official site
...along with the major nav links from Bing's home page.
(I guess they just don't want to send you to Wikipedia as first choice.)