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Microsoft is kicking Bing Maps into a higher gear, announcing a beta version of Bing Maps that uses Silverlight to display 3D images and its own version of street-level images.
The company announced the new beta Wednesday amid a discussion of other improvements to Bing Thursday at its San Francisco offices in a presentation for the media. Bing Maps Beta is rolling out Thursday along with several other new features in the main Bing search results.
In addition, Bing Maps Beta users will be able to see local tweets through a partnership with Twitter demonstrated during the event. Twitter recently rolled out a geolocation service.
Microsoft also talked about new enhancements to Bing called "entity cards," which are sections on the top of a search results page that contain a mix of structured and crawled data on a given topic. For example, searching on "Coldplay" will bring up an official photo of the band with a link to their Web page, tour dates, additional photos, and other information all displayed before your eyes scroll down to the search results themselves.
How much content would it take to cost a search engine its search status? I wish these types of "enhancements" were solely "opt-in" and sea4rch would focus on, you know, search.
But, you are right. It is important manage your web identity and you can't do that with just managing a web site. But, not everyone wants to be on Facebook, using Twitter or have an entry card.
Seriously, we need to look at consulting, getting paid to keep people from wasting their time and money. Yes, get a Twitter account. But, don't twitter.
Look, Bing a dings... if I can't draw a line on it & embed it, I'm not going to use this first. I'll make sure my areas are identified in your maps, but first I'll work with Google.
Bing has a long, long way to go. Good luck to them.
About entity cards, it sounds like search is still inching closer to being a content provider
they can't go down the same path as goo, and just be "another" goo. that won't set them apart and change the search game. Just being a copy isn't good enough.