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does Bing Use Visitor Behavior as a Ranking Factor?

8:56 pm on Oct 3, 2009 (gmt 0)

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WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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The majority of web surfers use Internet Explorer as their main browser. Potentially this could enable Microsoft to collect data on what people tend to do after they land on a particular website.

For example, they could collect data on what percentage of visitors to a site bookmark it as a favorite and then return to it again later. THis would be a general indication of how well people like the site, and thus could potentially be used as a ranking factor for Bing SERPs.

Does anyone know if Bing uses visitor behavior in this way?
Thank you

2:55 pm on Oct 7, 2009 (gmt 0)

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WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I think MS would love to be able to use this sort of data, but there is a limit to what they can realistically do. Imagine the sheer volume of data would need to be stored simply to record the surfing habits of IE users.

I'm sure the privacy people would have a thing or two to say about this also :)

I think Bing will be studying user Bahamian, but it will probably be limited to interaction between the serps and destination pages. For example a user clicks from the serp to a page then immediately clicks back, this could be seen as a sign of a poor quality page.

Only MS will know the true extent of what/any user interaction observations they carry out.