Bing SEO techniques

or how to get more traffic from B without losing what you get from G

[belenenses]

Are there any specific optimization techniques one should use to get better traffic from Bing.... Our site ranks pretty well in Google and Google traffic is more than 10 times the traffic from Yahoo. What can we do to get better traffic from Yahoo?

Thanks

Belenenses

[ByronM]

Use the same techniques you use in Google. Have good content and be considered a subject matter authority.

Yahoo will be using bing serps before long..

[Demaestro]

I am hating on Bing right now.

With this one site I work I am #2 or #3 in Yahoo, Google and other search guys I am usually #1...

Bing I am #8

Not to mention Bing's local business results are total crap for the search term. Giving results from city-B when city-A's name is part of the search term.

Is there anything I can do or is it a waiting game at this point?

[cosite]

you can visit the bing webmaster blog to get something

[Hissingsid]

I've been busily building links from on topic sites mainly to stay one step ahead of competition on Google. Results on Bing are also goo a jump of 3-4 places taking pages from the site to 1 for some major 2 and 3 word terms and up to #3 for the top 2 word term. I have made no other changes to the site. A competitor is also busy building back links but there's are not so on topic targetted and they are not doing so well on either Bing or Google.

On topic backlinks work on both Bing and Google.

Cheers

Sid

[belenenses]

Hi Hissingsid,

Thanks for your news.

Can you give me an example of what you mean by 'On topic backlinks'?

Cheers!

B.

[Hissingsid]

Hi belenenses,

What I mean is broadly on topic or associated with the terms that you are targeting. Not absolutely essential but I like to get the right keywords in anchor text as well as this helps with topicality (ie it can make the page containing the link more on topic) and in anchor text is very important (I think) with both search engines.

Just a few quick ideas.

As an example if I were doing real estate in a particular town I would try to get links from sites about that town or state and from sites about homes, home design, relocation companies, removals firms etc. Other real estate agents in your own town will probably not link to you but sites offering services to people moving home will and local directories will always link to you. I also have satellite sites on subjects loosely associated with the topic of my main site so if I were a realtor in a particular town I might have a small site about the town, employment opportunities, leisure etc and have links back from that to the main site. I don't link back to the satellite site and make sure that the content of the site is such that it gathers links of its own.

I also post occasional messages on on topic forums and blogs with a link back to my site in the signature. I only do this if I think I am making a valuable contribution to the discussion and more often than not get thanks for providing helpful advice or help. If you do this right you become a valued member of the community rather than a parasite.

Cheers

Sid

[belenenses]

Sid,

Much food for thought. Just one further point: ths phrase
'anchor text', can you give a concrete example?

If your key phrase on a page is 'homes for sale Portsmouth' are you saying that the actual text for the link that other sites use to link to you must have that phrase in it?

Cheers,

B.

[Hissingsid]

Hi belenenses,

You are new to all of this aren't you!

Anchor text is the text between the URL anchors in HTML <a href="URL">anchor text</a>. It is the text that used to be invariably underlined, to indicate a link, before we started using CSS to remove the underline text decoration.

Cheers

Sid

[edited by: mack at 1:06 am (utc) on Oct. 9, 2009]
[edit reason] Lets keep it public :-) [/edit]

[Spencer]

Theory: incoming links, plenty of them ... wiki if possible. Good content - with good grammar, average sentence size and no more than 2 syllable max. The theory gradually coming out of the more respected members of the Bing community forum is that there is a tight age filter being applied at certain times of day, thus there are reports of constantly changing serps.

[cleanup]

When talking about Bing are we talking about beta versions or the US English version.

The US version as fas a I can see is the only one formally released although they all apear to be changing.

[tigger]

I just want Bing to accept my site is based in the UK NOT mexico ! great being number one for my main money term in a county that will never use my service

[belenenses]

Spencer

Re the 'Theory' you mention:

'incoming links' - understood
'wiki if possible' - difficult for a commercial site?
'Good content' - sure, but with 'good grammar'? Would that UK English or US? And doesnt that discrimminate against Asian English? And what about spelling? I don't want to labo(u)r this issue, but...

'no more than 2 syllable max' - not a very well-educated bot then!
'there is a tight age filter being applied at certain times of day' - is this designed to bridge the on-line generation gap or discrimmination against silver surfers?

Cheers!

B.

[tangor]

Don't fret too much about English. UK, American, or any other variety. If you have a content site which leans to wiki, great (most commercial sites DO NOT), otherwise don't worry about it. The 2 syllable comment means avoid unacceptably incomprehensible verbosity delineating thematic presentation of topic (ie. write to Fifth Grade English... look it up). Last sentence is tongue in cheek.

In short: Use the K.I.S.S. method of web content: Keep It Simple, Stupid! (politically incorrect, I know, but that's the way it really is!)

[cleanup]

As we know all the country Bings are different. But the only one not in Beta is US.

When will they bring the countries in? seems like they are juyst testing still. Bit of a half-cocked realease as far as I can see.....