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Bing Reaches 10% Market Share

     
12:04 pm on Sep 17, 2009 (gmt 0)

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[news.cnet.com...]

Microsoft's new Bing search service is the fastest-growing U.S. search engine among the top 10, according to a Nielsen report released Monday.

The total amount of searches on Bing rang in at 1.1 billion for the month of August, a leap of 22.1 percent over July, winning Microsoft a 10.7 percent share of the search engine market.

12:11 pm on Sept 17, 2009 (gmt 0)

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Wow that's really interesting news , i guess things are going right now with Microsoft new platform

When feeds Yahoo fully this search share will rise beyond 25% from what we can guess with present data.

MS can really take on Google if they take this Bing seriously this time.

12:39 pm on Sept 17, 2009 (gmt 0)

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Google is still growing, Bing is growing very fast and is looking good.

But the question is - Is Bing eating away at Yahoo's market share or Google's? From the looks of it, there's more searches than ever but Yahoo is losing out in a big way.

12:46 pm on Sept 17, 2009 (gmt 0)

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Look at it this way, you had Google pounding billions into purchasing sites like Youtube and pushing their online apps like gmail and google apps and taking a tremendous lead over the search market for years and Microsoft slowly playing its deck of cards.

Now that the market is MUCH less friendly to risk Microsoft is able to put BILLIONS in cash on the table with re-launch under the bing brand, a HUGE integration with Facebook AND they're gearing up to launch Office 2010 with an entire web ecosystem and desktop ecosystem as well as launch a very highly regarded and anticipated operating system.

I don't see anywhere to go but UP for Microsoft at this point. In all seriousness i think Microsoft is upping the ante of search and sooner or later going to push Google to play some cards it hasn't had to play before.. to actually have competition and need to spend money on marketing rather then engineering :)

1:54 pm on Sept 17, 2009 (gmt 0)

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Good news overall. If Bing can hit 15% (and you never know, it might), then it will be time to whip out the chequebook and start investing in niche search engines.

Why?

Because with actual competition, both companies will have a lot of incentive to buy up any niche engines going after the "long tail" searches.

1:57 pm on Sept 17, 2009 (gmt 0)

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More competition is always good news. Monopoly never is.
3:04 pm on Sept 17, 2009 (gmt 0)

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I don't have much faith in Nielsen, but let's assume (just for the sake of discussion) that its numbers are correct. According to the table in the article, Bing's growth (+22.1 percent) was mirrored almost exactly by Comcast Search's decline (+21.6 percent). Is that an odd coincidence, or is there some deeper meaning?
4:01 pm on Sept 17, 2009 (gmt 0)

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Well, if the implication is that Microsoft might be somehow "inbed" with Comcast, then that would highly be worth noting; considering market share of Comcast as a company. With their offer of cable, phone and internet it might be a natural fit for Microsoft to align w/ them, but who knows. Maybe Microsoft will make a tender offer for Comcast? ;)
4:19 pm on Sept 17, 2009 (gmt 0)

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The interesting part is what it does not say.

First it only talks about the US, not the rest of the world.

In the US the perceived popularity of bing is heavily supported by aggressive TV ads, not so in the rest of the world. Even market share gained due to the TV ads: how long term will that effect remain once Microsoft needs to divert the TV ads to promote windows 7 -they need to wipe out the utterly bad taste of Vista once 7 lands in the stores ?

Secondly Google's market share grew by 2.6% in a market growing by 2.9% so they did loose just a tiny bit. The biggest looser is Yahoo, which is goig to use bing anyway, so the growt of bing might be mostly due to yahoo already loosing before they start their cooperation with the Redmond behemoth.

Unless we hear "I binged it" instead of "I googled it", there's no risk to Google.

Finally, as always, statistics can be used to prove nearly any point you like to make :)

8:40 pm on Sept 17, 2009 (gmt 0)

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need to spend money on marketing rather then engineering

Are you sure that's a happy conclusion? I'd rather see them always improve the search algorithm rather spend money convincing people their algorithm is great.

9:20 pm on Sept 17, 2009 (gmt 0)

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"I don't have much faith in Nielsen, "

me neither, but I just looked at my July over August Bing organic traffic -- I'm seeing an increase of ~20%

Kind of line with 22% growth for Bing it seems...

10:09 pm on Sept 17, 2009 (gmt 0)

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Isnt this sounds fake, considering me as one of webmasters ?
We run 100x of websites in different countries, different domains, different niches, but not able to find even a 0.5% increase in traffic from any of MS properties

Maybe we are only effected !
surpringly, we are not even allowed to submit to bing webmaster tools from few continents :)

2:37 am on Sept 18, 2009 (gmt 0)

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Most of my sites show Bing ahead of Yahoo and gaining on Google faster than anything I read about anywhere else. Approximately 15% of my traffic is coming from Bing. Note that this is several sites in unrelated niches.

I guess it doesn't matter how much faith I have or don't have in Nielsen from where I'm standing. Bing's success is obvious.

3:20 am on Sept 18, 2009 (gmt 0)

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from where I'm standing. Bing's success is obvious

MSN and Live traffic have always been negligible on my sites, and so is Bing, even if I ranked well on my keywords, so I guess for me, they've always been failures. The bulk of my search engine referrals were always Google and Yahoo!.

4:27 am on Sept 18, 2009 (gmt 0)

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Are you sure that's a happy conclusion? I'd rather see them always improve the search algorithm rather spend money convincing people their algorithm is great

Edit.. Remove wall of text.

I think its kind of ironic that a company in which their sole existence is based upon marketing doesn't feel the need to compete within marketing itself :)

6:06 am on Sept 18, 2009 (gmt 0)

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a company in which their sole existence is based upon marketing

Really? I mean...really? Can you support that without me cracking up?
10:38 am on Sept 18, 2009 (gmt 0)

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What worries me more is that for a little while address mistypes in IE6 are answered by Bing.
12:51 pm on Sept 18, 2009 (gmt 0)

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Really? I mean...really? Can you support that without me cracking up?.

Adwords
Youtube Promoted Videos

They're the worlds biggest online advertising company.. whats not so "marketing" about that? wow.

2:16 pm on Sept 18, 2009 (gmt 0)

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They're the worlds biggest online advertising company.. whats not so "marketing" about that? wow.

They're also the world's biggest search engine, with other technology-driven products like Google Webmaster Tools, Google Analytics, Google Earth, Google Docs, etc. Surely you don't think all those products (including the core Google Search product) have been created, deployed, and maintained by marketing types? Unless I'm mistaken, Larry Page and Sergey Brin were graduate students in computer science, not MBA candidates, when they developed Google. :-)

2:25 pm on Sept 18, 2009 (gmt 0)

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Google may have started out as a search engine, but it is most definitely an advertising company now. Regardless of their other projects (of which they most certainly do have many), virtually every penny of their revenue is generated from advertising....smells like a marketing company to me.
4:00 pm on Sept 18, 2009 (gmt 0)

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Microsoft is coming now. That share is going to keep growing. Then they add yahoo, and start snapping up G's search partners when there contracts with G run out, and they will be at 50% in no time. Most of G's search traffic comes from the partners, like AOL, CNN, bandwidth providers. M makes a better offer and outbids G on those contracts, they start taking chunks out of G.
4:32 pm on Sept 18, 2009 (gmt 0)

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What worries me more is that for a little while address mistypes in IE6 are answered by Bing.

Just IE6?

Address (domain) mistypes are intercepted by my ISP and returns Yahoo search page; regardless of browser.

2:58 pm on Sept 19, 2009 (gmt 0)

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Google may have started out as a search engine, but it is most definitely an advertising company now.

Other people might disagree with that, but in any case, ByronM was claiming that Google as a company those "sole existence is based upon marketing." Anyone who believes that would have to say that Microsoft's "sole existence is based on marketing," because Windows, Office, and now Bing (which is supported by a multimillion-dollar marketing campaign) certainly aren't selling themselves.

Getting back on topic, I'd love to hear where momotan got the information that "Most of G's search traffic comes from the partners, like AOL, CNN, bandwidth providers." Some yes, but "most"? Citation, please? And if increasing market share by "mak[i]ing a better offer and outbid[ding] G on those contracts" were so easy, wouldn't it be more productive for Microsoft to save its war chest for partnership deals instead of spending tens of millions of dollars on consumer advertising (which, so far, has provided only modest and possibly temporary gains in market share at the expense of other second-tier competitors instead of taking share away from Google)?

3:20 pm on Sept 19, 2009 (gmt 0)

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I think my generalization was a lot more valid then that signore_john.. You're grasping for straws if you think Microsoft's primary revenue is advertising revenue.

A quick search of google's investor relations website and only 3% of googles profit is licensing, 66% of its revenue is google sites and 31% of its revenue is non google sites.

I'd be willing to bet 100% of Microsofts revenue is licensing and services and about 20% of its losses is search marketing ;)

Edit:

Sources -
[investor.google.com...]

5:05 pm on Sept 19, 2009 (gmt 0)

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I think my generalization was a lot more valid then that signore_john.. You're grasping for straws if you think Microsoft's primary revenue is advertising revenue.

Before you can discuss business, you've got to understand the vocabulary. "Advertising" isn't a synonym for "marketing."

Like other large marketers such as Procter & Gamble, Kraft Foods, or Unilever, Microsoft spends huge amounts on marketing (including advertising) to create demand for its products.

Still, this thread isn't about marketing or advertising; it's about the Bing search engine's market share. Can Microsoft use marketing (including, but not limited to, advertising) to achieve what it hasn't been able to achieve through bundling or consumer demand? If Comscore's numbers are accurate, how much has it cost Bing to achieve its larger (but still small) share of the U.S. search market, and can it sustain that growth rate while achieving and maintaining profitability? Can Bing become a serious competitor to Google if it doesn't find acceptance outside a country that has only a small percentage of the world's population? You can dismiss Google as a "marketing company" if you wish, but right now, Bing is a small player in a limited market, and it's a pretty safe guess that most of Bing's gains have been bought with marketing (including advertising) dollars.

6:24 pm on Sept 19, 2009 (gmt 0)

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I'm still not sure what you're debating signore_john. You can frame the definition of marketing all you want and you can change the context of the debate to include the all of microsoft or the subject of bing itself but it still doesn't change the fact search engine advertising is known as "search engine marketing" and thus Google as a company - 99% of it is about marketing and Bing as a small portion of microsoft is about marketing.

I also question, why are you claiming i diminish the value of google (which i dont) but your expressly diminishing the value of bing as growth out of marketing and not growth do to its exponential technological leap in seach engine technologies. You have to admit, the leap from live.com to bing.com wasn't just a simple re-brand but a huge technology leap.

My point is that the competition for SEM markets such as Google and Adcenter is good for us, the consumer. Right now the community speaks for google and google has never had to define itself.. now it will. (and not just on its technology.. but in the sense of marketing itself..)

9:06 pm on Sept 19, 2009 (gmt 0)

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You can frame the definition of marketing all you want and you can change the context of the debate to include the all of microsoft or the subject of bing itself

Actually, the subject of this thread is Bing, or at least it was until you tried to make it about Google. Also, I'd disagree that Bing represents an "exponential technological leap," since it's returning pretty much the same kinds of search results that Google and Yahoo are. It may be a better me-too product than earlier Microsoft search products were, but it's still a me-too product with a few cosmetic enhancements.

IMHO, Bing will never a serious threat to Google for the same reason that Google's Android and Chrome OS aren't likely to be serious threats to Microsoft: Those products are sideshows to each company's core products. In the case of Bing, is the question of whether Bing has 10 or 20 percent of the general Web searches as important to Microsoft as, say, whether Microsoft has a presence in social networking, "cloud computing" apps, or new CPU-powered devices that don't fit under the current headings of "desktop" and "laptop"? Probably not--and that's why Bing will remain a sideshow to Microsoft's core software-related businesses, just as Android and Chrome OS will remain sideshows to Google's core search-related businesses.

4:05 am on Sept 20, 2009 (gmt 0)

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I never made this about google. I said i was thrilled to see Bing coming of age enough that google may have to do things in response to bing - and one of those may very well be having to define itself and market itself so people like you aren't telling me what google is but google telling me what they are straight from the horses mouth.

I'd also add that you're terribly naive if you don't think Microsoft isn't committed to Bing, Social networking, Cloud computing so on and so forth. Microsoft put 240 million into facebook for a valuation of 10 billion and extended that partnership with a bing exclusive search deal. Microsoft is also pushing facebook on Xboxlive as well as twitter. Cloud computing is important to microsoft as well with Office 10 coming to desktop and web versions as well as microsoft showcasing MANY "cloud" based systems from silverlight applications to silverlight hosting to silverlight CDN all the way to their "live essentials" and "live labs" products which enable cloud storage, cloud computing, synchronization, remote support.

i could go on and on, but i have a feeling none of this would matter and i would just be cornered to defend myself against whatever misconception there is about microsft and the public perception of google.

I simply want to hear google speak for itself one of these days and if bing keeps this growth up, by god google will be forced to play that card and sooner or later the community will see the direction google wants to be rather then the big black box it is today.

10:07 pm on Sept 20, 2009 (gmt 0)

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I'd like to see Bing do well, but of all those searches done on Bing in the last few months, how many are just people having a look at it, or like us doing a few tests ?
The thing Microsoft need to achieve is people making Bing their default search engine. And how many have done that ?
Also they need to get people to talk about Bing and Binging for things.
10:32 pm on Sept 20, 2009 (gmt 0)

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The thing Microsoft need to achieve is people making Bing their default search engine.

That's a key tipping point. The Bing add-on for Firefox has 670,000 downloads and it's very early yet.

I wish Bing the best. I like the Home page design choices. The results that I am interested in tracking are pretty good, reasonably accurate IMO. So far, I like it. Have not used enough for serious searches to say if I will begin to reach for it first. Solid research results are key to turning me.

The competition of Firefox hasn't had much positive benefit with IE; still junk. But they've cracked the market and given us a great choice.

Love Google - but competition will be better for us - and Google if they are on the ball.

Would like to have seen Cuil do well, but I don't like the results at all. Didn't meet half the hype.

The typ0 Ging.com pops up some other search engine. Too lazy to check and see if they've been around or if Bing screwed up. B-G is an extremely common typ0. Would they really have missed that?

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