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Researchers at Microsoft's labs in Redmond, WA, have released an online game to help fine-tune the algorithms behind the company's newly-minted search engine, Bing.
Called Page Hunt, the game presents players with web pages and asks them to guess the queries that would make Bing show the page within its first five results. Players score 100 points if the page is no.1 on the list, 90 points if it's no.2, and so on. Bonuses are also awarded for avoiding frequently-used queries.
The idea is to gather useful information on user search habits and fine tune Bing's search algorithms and ranking scheme. The game was developed by Chris Quirk and Raman Chandrasekar at Microsoft, and colleagues from Georgia Tech and the Chinese University of Hong Kong, and it was unveiled this week at the SIGIR09 conference in Boston.