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The "Live" demo by MS at Pubcon kind of brushed over the whole concept too. I agree, the photography is stunning and the information is neat. The only part I cannot stand is the "Wanna see it again? Install Silverlight ... yada yada yada".
Wanna see me quit using Bing? Ask me one more time if I want to install Silverlight or force me to use it on your search page.
I also like the video section and being able to scroll over the vid and see a short snippet run.
I think they have done a good job this time.
Should Google be worried, no but I do believe Bing is going to get more of the market share and that's all the wanted.
I would not be surprised if Google does some advertising of their own in the future.
Double ironic when you consider MS's sites work perfect in Opera, while Googles has problems from Gmail to Docs.
So ya, I installed silver light. Seems to be a more/better/different product than the much maligned flash. (but, I don't care for any adobe software at all)
Lately, Google has pushed my buttons so as an experiment, not only did I switch to using Bing, I also told 5 clients that the next big thing was going to be Bing and they should give it a shot. I talked it up so they would try it and 3 out of the 5 had already seen the commercials.
Turns out 4 out of the 5 liked it so much, they made it the default search in their browser and the 5th one neither disliked it or liked it but was so used to Google they didn't switch.
One of the biggest things the 4 liked about it that made them switch was the way it is presented.
If they had a gallery of past homepages with picture sources it would be good.
There is a little back arrow in the lower right corner, when you hover the anchor element pop up text displays "Want to see it again? Click to install Silverlight and view past photos."
That was the source of my sarcastic comment earlier. I'm too stubborn to install Silverlight so I cannot confirm if that is a gallery of past pictures and source references but you may want to have a look if it interests you.