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Microsoft's Bing Search Share Looks Up

     

engine

6:28 pm on Jun 17, 2009 (gmt 0)

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Microsoft's Bing Search Share Looks Up [marketwatch.com]
Bing, the search engine Microsoft Corp. is heavily promoting with a $100 million advertising campaign, helped the company notch a second straight week of gains in the online search market.

According to data from comScore Inc., Microsoft's share of the U.S. Internet search market rose to 12.1% in the second week of June, up from a roughly 8% share in May, prior to Bing's release. Microsoft's share had risen to 11.1% in the first week of June, days after Bing's unveiling, according to comScore data.

"Microsoft Bing has continued to generate interest from the market for the second straight week," comScore senior vice president Mike Hurt said in a statement.

Bing Referrals May Be Steadier Than You Think [webmasterworld.com]

Hugene

3:56 pm on Jun 19, 2009 (gmt 0)

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Careful what you wish for because you might get it...

Lets go guys, strong into Bing, lets kill Google like we killed Netscape. And then, just like after Netscape, M$ will "all of a sudden" start using proprietary extensions, syntax and languages, and we'll be so much better off, it will be like the MS Windows heaven we all work in.

Give me a break. All companies collect data, privacy is not better with M$. At least Google has always pushed open standards, open source, open telecom waves, open ID, open everything. And you know what, yes it is scary how big they are. But at the same time, this "open" leaves an opening for all the small guys to get in and make their buck.

My web sites are all based on open source software, and so are yous. I have learned from open source. M$ called open source a cancer, but Google releases tons of code.

There is no comparing the 2 companies.

So keep up with Bing, it's future.

Asia_Expat

5:12 pm on Jun 19, 2009 (gmt 0)

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For the first time ever... I started getting more traffic from MSN/Bing than Yahoo this evening.

loner

5:14 pm on Jun 19, 2009 (gmt 0)

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quote - Careful what you wish for because you might get it...

Hope so. The internet will survive with or without Google.

Label_Lady

8:05 pm on Jun 19, 2009 (gmt 0)

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Our traffic from Bing is slowly climbing.

zeus

9:18 pm on Jun 19, 2009 (gmt 0)

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Hugene - did you read the link from independent then you would not take it that easy and thats from 2007 who knows whats all going on, in europe they are not happy about there doings. Another I dont want google to go away just behave and I want competition.

austtr

10:59 pm on Jun 19, 2009 (gmt 0)

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Google refrerrals 82.4%
Bing referrals 3.3%

... and that is for the Bing start-up period when interest in the product was probably at its peak.

signor_john

11:19 pm on Jun 19, 2009 (gmt 0)



Bing referrals 3.3%

That's roughly what I'm seeing, too.

Kite

9:17 am on Jun 20, 2009 (gmt 0)

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alexa 111 today

drall

11:48 am on Jun 20, 2009 (gmt 0)

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Bing had surpassed Yahoo for us as well. Strange seeing someone else in the number 2 slot of my stats.

inbound

1:56 pm on Jun 20, 2009 (gmt 0)

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I attended the Microsoft Search Summit in London yesterday, where Microsoft were very open and willing to answer difficult questions, and have these observations:

1. Remember that Bing in the UK is in Beta. Improvements are in in the pipeline (as the UK and US are very different markets). When Microsoft decide to come out of Beta there will be a big UK advertising campaign.

2. Having grilled several leading technical people, I'm very encouraged by the way Microsoft are approaching features that you still have not seen. It's fair to say that they are concentrating on core features first, with some very nice add-ons to come further down the line.

3. Microsoft are adding 10,000 servers a month to their infrastructure. Expect much of that to be thrown at services as well in addition to Bing (e.g. Mesh).

4. The new features/services (and improvements to current ones) which are planned in search and advertising (both PPC and display advertising) are powered by massive amounts of data. There are so many possible uses for the analysis that Microsoft can do that it seems one of the bigger issues they will have (on the advertising side) is deciding how to balance granularity with the ability to deliver volume. It looks as though some very, very focussed targeting is possible (the reach of Microsoft properties is huge when you think of email, messaging, search etc - so they can, in theory, segment audiences very well). Again, a decision needs to be taken on how far to target advertising - as Microsoft highlighted several issues around personalised search.

I'm very optimistic about Bing; it's not going to happen overnight but I do expect Bing to pick up a much bigger share of search volumes. Judging by the reaction of people (Search/PPC agency staff and publishers) at the Search Summit (both in public and private conversations) everyone wants Bing to do well, and given a product that is good enough to back (which I think it is if you look at the US version) it's easy to answer positively to freinds when they ask about Bing. I'll be encouraging friends to try it when it launches in the UK, I hope others will be doing the same.

nzmatt

3:56 pm on Jun 20, 2009 (gmt 0)

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Remember that Bing in the UK is in Beta. Improvements are in in the pipeline (as the UK and US are very different markets).

Ah... im in Europe at the moment and there is a 'search UK' option, so I guess Im getting the Beta rubish keywordurlonly results. This may explain why it is hard for me to take the bing SERPS seriously.

My stats are moving bing past Yahoo also, which shouldnt be hard, mind you, at a couple of percent.

signor_john

12:55 am on Jun 21, 2009 (gmt 0)



CNET's Ina Fried quotes Microsoft's search boss as saying that Bing would be successful if it went from a 9 percent to an 11 percent share of the search market next year:

"I would say those are great gains," he said. "It's not a share battle that is going to go from 8 or 9 (percent share) to 20 in a quarter."

The quote is from an article titled "How Microsoft's Bing Came to Be" [news.cnet.com] at CNET News.

arizonadude

9:24 pm on Jun 21, 2009 (gmt 0)

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My sites stats are pretty mixed, but for one site I run these were pretty interesting:

Bing 39%
Google 36%
Yahoo 28%

Gomvents

2:56 pm on Jun 22, 2009 (gmt 0)

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Google won't go away, but It's nice to see a true competitor step into the ring since Yahoo has really fallen off...

arizonadude

5:17 pm on Jun 22, 2009 (gmt 0)

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Google won't go away,
I agree and actually I don't want them to. I just want the playing field to be much more even between the 3 players instead of all being so one sided in Googles favor.

np2003

3:13 pm on Jun 23, 2009 (gmt 0)

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Looking around the web, esp in various forums, many users seem to be receptive of Bing and are using it as their primary search. With IE8 defaulting users to BING now I suspect many people will start using it as their default choice, simply because it's there, and it works.

I am also seeing an increase traffic from Bing. Anyone notice Google Adwords seems to getting more and more expensive and converting less these days. hmmm

jimorandy

1:14 am on Jun 25, 2009 (gmt 0)

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For one big keyword my site is 1st of Bing even outranking that-keyword.com (on Google is 4th for that keyword). But I get much more overall traffic from Google (due to long tail searches)

For the last 30 days:

All traffic:
Google - 44k
Big - 4k

Bounce rate:
Google - 22%
Bing - 12%

justgowithit

2:09 pm on Jun 26, 2009 (gmt 0)

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For me, Bing's traffic is much higher quality than Google's. Bounce rates are about 20% less on average across all sites from Bing.

Google has been falling from my graces for a while now ever since the cost of Adwords has gone off the charts and the quality of their organic search traffic seems to have suffered along with it.

signor_john

2:53 pm on Jun 26, 2009 (gmt 0)



MediaPost's Online Media Daily has just published an article titled Google Loyalists Love Bing, But Won't Stray [mediapost.com]. Key quote:

Microsoft's search engine won over survey participants on several preferences, but when asked to choose the one search engine they would use more often, the group replied 2 to 1 in favor of Google....Although they appreciate the improvements in design and features that let them drill down and get to information faster, they were too connected to Google.

The article goes on to explain what users liked and didn't like about Bing, and how eyetracking studies showed that Bing users tended to see the ads longer (a phenomenon that could translate into higher clickthrough rates).

arizonadude

1:52 am on Jun 27, 2009 (gmt 0)

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The average joe searcher does not make up the core of people who are considered google loyalists. If they can peel off shares of the average searcher, then they will accomplished what they set out to do. I was a google loyalist but now I guess I'm the 1 out of 3 who switched.

I'm actually finding I can locate what I'm looking for quicker with bing. Seems as of late, I had to wade through to much junk in Google before finding what I was looking for.

Whitey

12:27 pm on Jul 3, 2009 (gmt 0)

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I'll be interested to see how this marketing play of Bing sustains with a start off of $100m [ reported ] .

Interesting play on words "Bing and Go" - Bingo [ I think a few UK members will get my drift - what a high stakes game in the search war.

Bing's features are more simply communicated than Google's at the moment , though it will take a lot of money to entrench the brand "Bing" over Google. It doesn't matter if you have more bells and whistles on your product - the masses want simplicity and i think Bing is appealing to this. Let's see how long it lasts though. Ahhhh - the speed of technology. Here today , history the next.

chrisv1963

1:39 pm on Jul 3, 2009 (gmt 0)

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At this moment Bing's results are better than Google's. More clean and relevant results and less spam. Also, the design is very attractive.
One day the "average searcher" will discover this too and then Google will be in trouble. I remember when I was using Alta Vista all the time until someone at work told me I should use Google. At that moment I didn't know Google existed and now everyone is using Google. The very same thing could one day happen with Bing. Social networks could speed things up tremendously!

arizonadude

4:19 pm on Jul 3, 2009 (gmt 0)

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At that moment I didn't know Google existed and now everyone is using Google. The very same thing could one day happen with Bing. Social networks could speed things up tremendously
That's exactly how I learned about Google in 99 and as a web designer, I lost count of all the clients I turned on to Google. Advance to 2009 and Bing is now my home page, Google has become the new "Evil Empire" and every chance I get I tell people to try Bing instead of Google because not only does Google spy on you, their results are no longer any good.

Only the Google Fanboys say good things about Google any more.

My Bing hits are climbing and after using it now since it came out, I really like it and never have a problem finding what I'm looking for.

I would like to see more news listings though in each category.

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