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- On page factors seems more important
- Content is important
- Text links from good sites are important as well
- Clean code is mandatory
for a very large site you can have a look here for other factors:
Microsoftís approach to search is the 80/20 rule. They're under the belief that if they can get 80% of "it" right, then they can compete with Google.
Unfortunately, Google's closer to 99/01.
There is nothing wrong with our website, yet we don't show up for any terms in Live / MSN - not even our own website name. We've gone around and around with folks at MSN and it always winds up at a dead end. We get the same "canned" response.
We though their webmaster tool would be helpful, but it shows us all green. We thought their forum would help, but all they did was refer us to their guidelines. They've told us we're not under a penalty; it's just competitive out there. For our own trademarked site name? What a joke...
The folks at Microsoft should really take note of a forum like this one. Just look at the lack of participation by webmasters. No one cares about Live anymore, we've given up. It's a non-factor.
The tidbits they can pick here are golden. Free feedback and itís theirs for the taking. It's just the company has grown too fat, bureaucratic, and lazy to sift through the good and bad. And thatís the way they built their search engine too.
It's a feeble attempt to compete in the most competitive sector of the Internet - and they know it.