Welcome to WebmasterWorld Guest from 54.159.19.75

Forum Moderators: mack

Message Too Old, No Replies

Microsoft Live Search to Replace Google on Dell PCs?

     
3:42 pm on Dec 8, 2008 (gmt 0)

Administrator

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
posts:9685
votes: 0


Microsoft and Dell have signed a deal via which Dell will be shipping new PCs with the Live Search toolbar preinstalled, according to sources familiar with the arrangement between the two companies...

My sources say that Microsoft has offered Dell sweet enough terms to entice the PC maker to replace its search-preload deal with Google with a comparable offering from Microsoft.

From ZDNet [blogs.zdnet.com]

4:07 pm on Dec 8, 2008 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 27, 2001
posts: 12166
votes: 51


That's pretty big news for Microsoft. And Google Shareholders too.

OEM deals are just one way Microsoft is looking to grow its search share. The company also is considering rebranding Live Search with a more verb-like term. The leading candidate is thought to be Kumo.Com.

So, they may be rebranding Live.com to Kumo.com. MS, it is really difficult to establish a brand if you keep changing the name of things. Live.com to Kumo.com. Vista to Mojave. What's up? Make up your mind, would ya? ;)

Congratulations on the Dell deal. Preinstalled Brand is always a big plus, especially for Microsoft.

7:29 pm on Dec 8, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member swa66 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 7, 2003
posts:4783
votes: 0


It'll be interesting to see how the EU will take this.

The (potential) problem for DELL and Microsoft is that in the EU at least it's illegal to use a (de-facto) monopoly to gain market advantage in other areas.

Hence, I wonder if this will affect DELLs shipped worldwide or just those in the more permissive localities.

Now with all the "junk" pre-loaded: all an experienced user wlll boot it for the first time is to create the installation media and then wipe it all to just reinstall what you actually need anyway ... so the grey masses are the victims of this.

9:43 pm on Dec 8, 2008 (gmt 0)

Administrator

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
posts:9685
votes: 0


I don't see a monopoly issue here. Dell has tons of competition, and there's no indication that MS is using its OS leverage to force Dell to do anything. Plus, it increases competition in the search market.

Note that we haven't seen confirmation on this yet.

2:43 pm on Dec 11, 2008 (gmt 0)

Senior Member

joined:Mar 8, 2002
posts:2897
votes: 0


I'd rebrand it "MSN.com" myself... even my 8 year old daughter knows what MSN is... isn't she the target generation?