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Live Search Branding Rumours

     

engine

2:52 pm on Nov 24, 2008 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Rumours that Live Search is to be re-branded Kumo are doing the rounds.

I'm not sure why, at the stage, Microsoft would want to do that.

ZydoSEO

12:56 am on Nov 27, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



They are having an identity crisis LOL or so I was told last month in our Quarterly Business Review with our account managers at Live for our paid search campaigns. They told us the name of Live Search will be changing sometime next year.

[edited by: ZydoSEO at 12:57 am (utc) on Nov. 27, 2008]

bill

2:58 am on Nov 27, 2008 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Kumo? That's 'cloud' or 'spider' in Japanese. I can see where they think they are being witty, but that hasn't helped them with their Live branding fiasco.

Hey MS, it's not the name of the SE people are having issues with!

davidof

2:34 pm on Dec 19, 2008 (gmt 0)

10+ Year Member



> Kumo? That's 'cloud' or 'spider' in Japanese

It will soon mean something else in all other locales :-)

skipfactor

2:59 pm on Dec 19, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Live" for search is dumb but "Kumo" will dilute/confuse. Go back to MSN, fire your rebranding dept, and put the money into your crippled SE.

walkman

2:21 am on Jan 21, 2009 (gmt 0)



msn is much better, it has MS (microsoft) in it

skipfactor

2:32 am on Jan 21, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>msn is much better, it has MS (microsoft) in it

Ya, right? MSNBC hasn't re-branded. Take off the BC & you have MSN. Milk & repeat.

vm10us

9:18 am on Feb 18, 2009 (gmt 0)

5+ Year Member



You can't polish a turd..
 

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