Microsoft Unhappy With Online Search Share & Ad Performance

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"Success continues to elude Microsoft in this market," Technology Business Research analyst Allan Krans said in an e-mail interview. He said Microsoft is hardly alone, with other rivals also struggling to keep pace with Google.

"Given Google's large head start in the market and its ongoing momentum, we think it will be very difficult for Microsoft to have a real impact in the online search market during 2007," Krans said. "However, Microsoft continues to take a long-term approach to this market, and plans to keep the investment dollars flowing into its ad business."

Microsoft has been investing heavily to try and grow its ad-backed businesses, aiming to build a second Windows Live brand to sit alongside its MSN business. In recent years, the company has shifted to its own technology for both the underlying search engine and for paid search.

[url=http://news.com.com/Microsoft+not+happy+with+search+results/2100-1030-6153584.html?part=dht&tag=nl.e703]Microsoft Unhappy With Online Search Share & Ad Performance

[BillyS]

There is certainly nothing wrong with the Microsoft Live crowd when it comes to buying good and services. We've always had a lot of success when advertising there.

On the down side Adsense has a lot of reach. Plus many of us (including myself) are quite loyal to Google because of the traffic they sent to our site.

With the current state of MSN Live, it's difficult to justify joining the bandwagon when search is just not where it should be...