Google and msn

[stuartmcdonald]

My site does reasonably well with google but appallingly with msn and I'm stumped as to a solution. Crawlwise Google crawls the site 10 times at much as msn, but delivers in excess of 100 times the traffic (well into six figures a month).

I've read the msn guidelines and I think my problem is with regard to link depth -- the guidelines indicate that anything more than three clicks from the homepage is a no no -- but my site, a travel information site covering four countries and containing hundreds of destinations and thousands of reviews (original content, not generated) within the four countries can't feasibly be organsed in such a way.

If that is where I'm falling down, should I just write off msn as a source of traffic? I'm loath to redesign the site as I don't want to risk losing my google traffic...

Any suggestions?

[rj87uk]

Something to think about would be getting deep links from other websites into your deep pages. For example Spain travel links into your span pages and so on this should make it easier for msn to find all your deep pages.

Something else to try would be adding deep links to your website from your home page for example latest 5 reviews, 5 featured articles and 5 random links that change weekly.

Think about it and im sure you will get it right!

[stuartmcdonald]

We've got a lot of deep links coming in -- mainly from personal travel-blog sites across the spectrum of providers -- along the lines of I stayed at XYZ and a link to our profile on the place -- so that helps I guess, and there's always scope for getting more.

Thanks for the tip on dragging links to deep content onto the front page -- perhaps the 3,000 latest reviews ;-)

Much appreciated