Forum Moderators: mack
Corp. on Thursday will start its long-awaited Internet search service, adding fresh competition to Google Inc.The Redmond, Wash. software maker on Thursday will open to the public its service for searching the Internet after eighteen months of development. The company is trying to tap into the lucrative business now dominated by Google of combining Internet search and advertising.
[online.wsj.com...]
MSN said that its new search, located at beta.search.msn.com, was different because it could answer plain-language questions such as "What is the capital of Turkey", and receive a direct answer, "Ankara", delivered by the Microsoft Encarta encyclopaedia.
This seems to be a nice feature, and actually works for quite a few questions that I asked.
Google has already figured out a way to make their money without have a soul come to their search engine. It's called Adsense.
MSN have already figured out a way to make money without having a soul come to their search engine. It's called Windows. Remember, MSN has the resources Google never did while it was building its company. MSN won't be an infant when it comes out, it will be a level playing field. The subtle differences WE AS WEBMASTERS see in the results will not be apparent to the regular user.
So, now that MSN is trying to be a major player,
You're joking, right? That's like saying "Now that Rupert Murdoch is trying to get into media" ...
MSN has already made billions out of the search industry, just because it wasn't their technology doesn't mean they weren't in the top five search engines even before they decided to do it themselves.
Shame about sponsored listings being on top rather than side
I think I disagree!
Placing paid advertising there will result in much higher response levels - they will actually have a PPC service which works.
Coupled with good SERPs I can see every aspect of this search engine working really well.
AdWords a bit pathetic - I cannot believe that nobody at Google has thought of integrating paid advertising into the results, rather than using those bland looking boxes down the side (which IMO do not work).
"Although the MSN Search technology won't be released in final form until next year,"
"The new search engine will initially be available only on a special test site."
Ummm...Reminds me of one of those classic dotcom stories...
We had a major product rollout, tons of publicity, Cnet, major media for this new technology product. Since the tech was in a bit of legal grey area (music) we couldn't get a top line vendor so we ended up with what looked like a small but competent vendor. Our stuff interacted with their stuff as part of the rollout. Approaching launch everything looked good until about 30 minutes to launch, suddenly their side went down.
15-20 minutes went by, quickly edging to the public launch deadline and we started to panic--a lot was riding on this.
Got them on the phone: "What's going over there?"
Answer: "The cat tripped over the power cord".