Forum Moderators: mack
Corp. on Thursday will start its long-awaited Internet search service, adding fresh competition to Google Inc.The Redmond, Wash. software maker on Thursday will open to the public its service for searching the Internet after eighteen months of development. The company is trying to tap into the lucrative business now dominated by Google of combining Internet search and advertising.
[online.wsj.com...]
Ink/Yahoo isn't going away tomorrow. (or today depending where you are) The only thing that is going to happen is the techpreview url will redirect to [beta.search.msn.com....]
When that happens, they will introduce a new interface that contains the features that were leaked a couple of weeks ago at searchenginewatch.
It's still very much a work in progress. Moving it to the beta location will give them more feedback from an audience that will have a higher percentage of real users. (as opposed to us webmaster types who only search to see how we rank). But it certainly isn't going to produce any substantial traffic anytime soon.
From an SEO perspective, you would be wise to not invest a great deal of time analyzing and tweaking sites base on what you will see tomorrow. Keep in mind that it is still a work in progress, and the search team is aware of most of the glaring algo holes that you will most likely stumble across. So if you are getting beat by them, don't panic. You will probably end up doing much better when the real switch happens.
If you are on the other side of tht fence, and your spam is kickin' ass, don't go out and buy that new car or house just yet. It probably isn't going to be quite as easy as it looks right now.
Google simply can't compete with what Microsoft will do with longhorn. Microsoft already takes the entire market of searchers who either don't care/ or don't know much about search engines. Your 40 year old housewife doesn't care where her search results come from. Your savvy webmasters do.
Let's not forget that Microsoft has a powerhouse advertising division. They will flood our TVs, web, and anything else with ads for this service down the road. Google just can't compete with that and will lose a substantial amount of their market share.
It'd be different if Google had the best results, but they aren't even better than Yahoo! these days.
Also, I just noticed that the google results for my niche which usually show about 2.5 million results now show about 5 million. First time I've ever seen that. Perhaps google is ramping up to take on the beast from redmond.
Check out
[beta.search.msn.com...]
Results are not coming as of yet, it's still giving me "This site is temporarily unavailable, please check back soon", but I can see the complete new layout with "Search Builder", "Search Near me", etc
I guess they will roll out in a few hours!