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The thing that's really annoying is the whole ad centre interface, it's just rubbish really, and here's why:
1) The date ranges are set in ad centre - surely it wouldn't be too difficult to implement a calendar system like Google?
2) The reports only go back 3 months - what use is that?!
3) The reports often don't match at all with ad centre is saying.
4) If you choose Entire Time for the date range and then try to drill down to keyword level it NEVER shows any data.
Essentially the system is slow, full of bugs, and difficult to use - shame really because the conversion levels are good and I would like to carry on using the system, but when it works like this why would I bother?
Anyone else getting the same problems?
[edited by: James_WV at 1:52 pm (utc) on Jan. 7, 2009]
man, I thought it's just me.
I hate it either.
I can't select pretty much any data. Whether it shows no data or 000's or wrong data. Last 6 month data shows $20 spend, while last month shows $500 spent. It just doesn't make f*** ing sense.
After asking many questions the support, they always say they don't find any problems... I just stopped.
Really crappy system.
Not even mentioning that you have to select geographics for each adgroup. I found this out after posting 100 adgroup campaign from AE, lol.
Why don't they just copy Google Adwords interface? Everyone knows it's the best.
When it comes to the grid data not showing anything during 'entire time', this is currently a known issue. For now, please run keyword performance reports to show the most up to date data regarding your campaigns until corrected.
Brian H - MSFT
Thanks for your advice but after 2 months of getting nowhere very quickly with AdCenter support I've now given up on it. My advice to everyone else who may read this thread is don't bother wasting your time - the system is absolutely useless, the results are incorrect, and traffic levels are virtually zero compared to Adwords - it's literally not worth my time to bother with it and I expect the same would be true for most people
Here's the funniest part. EACH ad group within each campaign needs to be submitted (initiated) before it can start - do that 2000 times Ranger Max! The adgroups in each campaign are listed by 25 or so on each page- so you have to move page by page.
I'm relatively new to the PPC game and have worked some with Google. Does Google cap the number of adgroups per campaign? Will I be able to truly bulk edit (with the Adword editor)?
Would appreciate some insight. Are the same issues going arise in Yahoo?
If you run a report and your campaign has distribution on both search and the content network - the totals and averages heading section doesn't calculate properly.
For example, if your CPA is $10 on search, but you have no sales on content - the "totals and averages" for the reports (where most people get their final data from) will somehow calculate your CPA as $5 (as in $10 divided by 2 sections).
This also holds true for conversion rate numbers.
On my CPA campaigns my conversion rate varies from 5% to +30% on others.
Admittedly the adcenter desktop has made it alot easier to work with (never liked using the web UI) but now they've upgraded that too.
SEM is my bread and butter and by that I need to make sure I'm utilising ALL available channels. Google is great, but if MSN Adcenter and YSM can provide additional conversions/traffic at a good price, why baulk?
Sheesh, I remember back in the day when we had to do manual url submissions to infoseek, excite, hotbot, altavista and many others. It was hard work but the results were worth it (most of the time).
Same principle applies IMO, putting in some elbow grease is worth it if it yields good results.